Australian organic wine producer Fourth Wave launches a range of lighter-style wines called Tread Softly in partnership with drinks design specialist Denomination. Tread Softly has been created as a ‘next generation wine for the next generation of drinker’ in response to the increasing appetite for light wines that taste good, whilst having minimal environmental impact. Denomination’s work illustrates […]
The winner of a competition to find the UK’s biggest fan of the Spice Girls has yet to be revealed, despite Walkers promising to do so during the Britain’s Got Talent final on June 2. The 1990s girl group, currently on a reunion tour, is taking part in a campaign promoting Walkers’ new and improved cheese and […]
In 2018, IHOP introduced the award-winning IHOb – for burgers – advertising campaign and the Internet had a lot to say about it. It told IHOP to stay in their lane. To stick to pancakes. So, in 2019, IHOP is taking the Internet’s advice by calling their new Steakburgers ‘Pancakes’. Launching this week, the line-up […]
In March Kerry Foods announced that its kids’ dairy snacking range would all come together with the creation of new masterbrand Strings & Things, which includes products such as Cheestrings and Yollies. Strings & Things would “future-proof” Kerry’s snacking brands, said Kerry Foods Marketing Manager Anna Moore, and would give it a “strong platform to […]
Pure Leaf relaunches its premium teas in the UK and Netherlands, with a global brand and packaging redesign by London agency PB Creative. Pure Leaf’s range of single-origin and blended teas uses ingredients sourced from top producers all over the world and is made in collaboration with the industry’s most reputable tea masters. The brand […]
Traditionally, Iftar is the meal Muslims end their daily Ramadan fast as a family. Today, the tradition sees fewer families breaking the fast together. Looking to help preserve the tradition of families coming together for Iftar, Betty Crocker and VMLY&R created an experience that highlights family connection. The Iftar of Lights is a unique tablecloth […]
Britvic owned Purdey’s has released its first campaign with VCCP, featuring documentary-style realism to highlight the energising power of nature. This will be the first ‘natural energy drink’ to advertise on TV, positioning itself as a more natural alternative to traditional energy drinks. With energy cited as the fastest growing reason why people drink soft […]
In an attempt to encourage its tourists to behave more responsibly, Inspired by Iceland has launched the world’s first premium tap water brand. Kranavatn, Icelandic for tap water, is being promoted as a free, abundant, high quality product for consumption from any tap. By promoting its tap water, Inspired by Iceland – the official brand for Icelandic tourism – hope to be a […]
Coca-Cola has always championed young people, and while being young is mostly perceived as being carefree – reality couldn’t be further away from the truth. The average person makes over 30,000 choices a day and when you’re young making life defining choices can be terrifying… and with thousands of results an online search delivers, it’s […]
To celebrate the launch of Coca-Cola Energy, Coca-Cola Great Britain has launched a multi-million-pound fully integrated campaign that invites people to “Spread Your Positive Energy” and it kicked off with a flash mob in Piccadilly Circus and a takeover of the 02 over the bank holiday weekend. Taking place in front of the iconic Piccadilly […]