Yushoi, the Japanese-inspired brand of ‘better for you’ oven baked pea snacks, has been given an exciting new brand and packaging design by Elmwood, the world’s most effective brand design consultancy. Elmwood was briefed to update the brand and how it is expressed on packaging. It follows a branding exercise which saw Yushoi adopting a new positioning: ‘multi-dimensional, high-intensity food […]
Netflix’s Stranger Things is nearly back, and fans are raring, once again, to be transported back to the 80’s for a summer in Hawkins. As Stranger Things states – “One summer can change everything” and coincidentally, the summer of 1985 changed everything for Coca-Cola as well. Launching on the 4th July, season three of the hit show will be set […]
BrewDog is bringing the craft beer revolution to the streets, declaring a ‘Punk State’ across Europe. The mission will build off the success of the independent craft brewery’s Punk State activations in 2018, which achieved a reach of nearly a million on social media and saw 23,000 cans of the brewery’s flagship beer, Punk IPA, given […]
Finnish brewery Sinebrycoff is re-launching the craft range of their leading beer brand KOFF with a revolutionary redesign by international brand acceleration agency, bluemarlin. KOFF is a contemporary heritage brand that exists to transform moments into celebrations. Its craft range offers consumers exceptionally fresh tasting and high quality beers for occasions where the celebration demands […]
This summer Stella Artois is dethroning the OG red party cup and helping people everywhere upgrade their summer celebrations with the debut of its new Red Stella Cup. From backyard barbecues to brilliant beaches, the Red Stella Cup is perfect for all those “no glass allowed” moments that make summer, well, summer. Flip to a […]
K48 has produced a fresh new film for Coca-Cola with creative agency Publicis Italy. Helmed by young Italian-Russian director Van Khokhlov, this short but amusing film bursts with energy. The ad captures a group of young friends enjoying a summer’s day on a rooftop. They chat, laugh, and joke – refreshing their day with a […]
JDO, the global design group, has created a distinctive ‘stand out’ 2D and 3D design for Scandinavia’s leading cordial brand – FUN Light. One of Scandinavia’s most famous brands and part of the Orkla Foods family, JDO were set the challenge of capturing the joyful spirit of FUN Light – creating a new brand world and […]
Coca-Cola Australia has marked the launch of new milk drink Nutriboost with a new campaign via McCann Sydney. The integrated marketing campaign is led by a new TVC and spanning digital media, POS, and in-store sampling and will run from now until 2020. As the newest brand in the dairy segment, Nutriboost offers both great […]
With less than 48 hours until the official first day of summer, BACARDÍ rum, global superstars Major Lazer and Brazilian pop sensation Anitta announced the debut of “Make It Hot,” an upbeat and contagiously fun new summer song, as well as the rum brand’s new summer campaign, “Pass the Beat.” The worldwide debut of the song and […]
Newton Gin heralds from Sunny Somerset, distilled bottled and labelled on the grounds of the lovingly restored Newton House. The brief to branding experts Design Happy, was to really give the gin a sense of place and history to increase appeal to gin lovers, bar owners and retail buyers alike, whilst ensuring the gins unique […]