Smoothie King, the world’s leading smoothie brand, will encourage guests to “Rule The Day” through new branding that delivers on the company’s vision to be an integral part of every health and fitness journey. The rebrand, led by creative agency of record Omnicom Group-owned Rodgers Townsend, comes as Smoothie King continues its menu makeover, a […]
Chiquita Brands International, the world’s leading banana company, announced a new partnership with Snapchat, the global multimedia messaging app, which will allow consumers to have fun with Chiquita in honour of World Banana Day on April 17th. Through the end of May SnapCodes will appear on 200 million Chiquita Blue Stickers, allowing fans of the […]
Anthem Worldwide, the global creative agency, has continued its partnership with pladis, the global snacking company behind some of the UK’s most-loved snacks, to develop packaging designs for an exciting new special edition variant for Flipz, the chocolate covered pretzel snack. Building on the unicorn craze that has swept the country, pladis UK&I have responded […]
URBAN eat has revealed its summer seasonal specials including the vegan Chipotle Chickpea & Avocado sandwich. Also on the menu is the colourful Wiltshire Ham & Applewood Smoky Cheddar sandwich, combining British, high-quality ingredients with a twist – mustard slaw and a smoked onion chutney. URBAN eat’s seasonal specials have proved a hit with customers and […]
We’ve reached a point where we use emojis to order pizza, pay for stuff with our phones and watch films wherever and whenever we want. Today’s most successful ideas play into these customer demands, finding their own corners in an age of expectation and economy of convenience. Convenience is no longer a nice-to-have. In 2019, […]
Pearlfisher announced its partnership with Beam Suntory in the creation of Legent – a unique bourbon that brings together the best of the East and West in a way no other whiskey producer can. A first-of-its-kind, Legent (pronounced ‘lee-jent’) is a unique innovation that starts as a Kentucky Straight Bourbon with the Beam classic family […]
To celebrate its 50th anniversary, Intermarché is back with a new film from the saga “we are producers and retailers to help you eat a little better every day”. In 2017 Intermarché moved millions with a three-minute film that allowed the brand to cover an emotional territory previously unseen in its category. We discovered a […]
McDonald’s have announced that they will acquire Dynamic Yield, a leader in personalisation and decision logic technology. With this acquisition of Dynamic Yield, based in New York and Tel Aviv, McDonald’s builds on its significant technology investments for growth. McDonald’s will utilise this decision technology to provide an even more personalised customer experience by varying […]
Young’s Seafood is launching one of the most targeted marketing campaigns ever to support its famous Chip Shop and Gastro brands. The activity, which goes live on 1st April and includes an innovative integrated and digital broadcast plan, will deliver Young’s longest running campaign to its core target audience via an exclusive partnership with Sky and […]
Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, an award-winning incubator for courageous ideas that drive impactful change on behalf of our ocean, announced a splashy partnership with one brave sea turtle Sydney to put an end to all plastic straw emoji usage. Giving a platform and voice to Sydney, Bacardi and Lonely Whale […]