Buxton Natural Mineral Water is undergoing a major brand refresh for the first time in seven years, that will hit shelves this spring. The launch includes exciting new branding and packaging which aims to highlight the brand’s premium positioning, with bottles remaining 100% recyclable and containing 20% recycled plastic. The water is sourced from the […]
LIFEWTR, a premium water brand committed to advancing and showcasing sources of art and creativity, announced it is championing Art through Technology as its seventh design series. As technology broadens the boundaries of possibilities within art and design, ninety-two percent of art organisations agree that technology has made art a more participatory experience, ultimately helping […]
Premium instant noodle brand Kabuto has released a new range of noodle pots specifically for kids, with design by branding agency B&B studio. The new design – which sees shorter noodles delivered in brightly-hued, smaller-scale pots with milder flavours – builds on B&B’s original DBA award-winning brand identity for Kabuto, which saw the challenger scale […]
Mondelez-owned confectionery brand Trebor, has launched a new social campaign, “Give Me Strength” which showcases the brand’s no-nonsense attitude, calling out everyday exasperating situations using the well-known British phrase. The humorous campaign is made up of a number of short format social films. The campaign by Ogilvy UK, premise is rooted in Trebor’s intense flavour, […]
In an environment of dusty landscapes, rustic type and cowboy themed packaging, Jekl met with Design Happy with a view to shake up the category, not just with its superior tasting product but to stand apart from the crowd of normality. Rather than focusing on the product’s heritage the design experts decided to draw inspiration […]
Greenpeople, the organic pressed juices brand, has launched a new range of water bottles that, instead of using litres or millilitres, measure the contents by daily activities that can waste water, from brushing your teeth to showering. The bottles, which were devised by Cheil Brazil, are launching on World Water Day (Friday March 22) and […]
KFC pays homage to The Godfather in this brilliant new film created by Mother London, which reminds us that though there are many imitators, there’s only one place to get the Colonel’s Original Recipe chicken. The 60-second spot, directed by Sam Pilling via Pulse Films, features a specially-commissioned performance of the film’s iconic instrumental theme. It follows the Colonel being driven down a […]
The latest Bud Light efforts against Miller Lite start with ‘Imitation’, showing the King by the fire, acknowledging Miller Lite’s latest ad and lamenting that the rival brand never thanked him for delivering its vat of corn syrup. “Look, if you’re this set on imitating our kingdom, may I suggest also imitating us by putting […]
Andy Martin has directed two new animated spots for Kettle Brand chips, part of the Campbell Snacks portfolio, to launch their ‘No Small Potatoes’ campaign. The ads were created with their agency of record, VMLY&R, and produced by Passion Animation Studios. The two bright and energetic spots highlight the Kettle Brand story in a fun […]
Burger King has no problem zinging and prodding its rival fast food restaurants. Now, the chain is encouraging fans to ‘burn’ those rivals thanks to a new app feature that sees billboards engulfed in flames. With the ‘Burn That Ad’ campaign, anyone who launches the Burger King app in Brazil and points their smartphone at its […]