Pearlfisher London has refreshed the brand identity and created a new, iconic design for Desperados, boldly capturing the festive personality, energy and distinctiveness of Heineken’s tequila-flavoured beer. Desperados is a brand built around wild experimentation, celebrating exciting experiences and people who re-mix the rules. With a mission to shake up the market and inject fun […]
Leading food company, Danone, has launched a digital push to support its allergy-friendly children’s product range, Marty’s. The work was created in collaboration with LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences. The Marty’s range, which includes chickpea […]
Taco Bell’s highly-anticipated Nacho Fries dropped on menus in the US for a limited time on June 6. To support the drop, Taco Bell and Deutsch have released a new mock-movie trailer entitled ‘Chasing Gold,’ featuring Golden Globe winning actor Darren Criss and actor/comedian Chris Diamantopoulos. The trailer sets up the rise-and-fall of a singer […]
evian unveiled its latest campaign, the “Baby Bare Necessities”, a joyful anthem that sees the brand’s iconic babies return to outline a new ethos for “living young”. In an increasingly fast-paced world with ceaseless swiping and constant notifications, the campaign suggests trusting that little voice inside all of us, that inner baby that reminds us […]
Ant-Man stars Paul Rudd and Michael Peña feature as astronauts in a comedic campaign by AMV BBDO for Pepsi that shows just how far they will go for a Pepsi Max. As the two astronauts prepare for a rocket launch and run through their pre-flight checklist, they realise they have forgotten critical cargo: their Pepsi […]
From Bluewater to Braehead and across social media, Krispy Kreme is tempting people in-store for a very special daily event – Hotlight Hour. This is where customers can try an Original Glazed doughnut fresh off the line in theatre stores UK-wide. Launching June 12 for ongoing roll-out across Instagram, Facebook and Twitter, the short videos, […]
For over 20 years, Tim Hortons has sponsored the only NBA team in Canada – the Toronto Raptors. This dedication to the only NBA team in Canada is only outshone by Raptors Superfan, Nav Bhatia, who has had his courtside seat – A12 – for 24 years. Just in time for Game six in the […]
Reports of the sober student are wide of the mark, according to a major study of UK students by alcohol marketing experts YesMore Agency and student marketing specialists Hype Collective. The research spanned seven focus groups at universities across the country and a follow up survey of 1000 further interviewees. The research was also informed […]
Serata Hall, the latest bar from Albion & East, has now opened in Shoreditch with an identity by London-based branding agency & SMITH. Located on Old Street roundabout, Serata Hall is a relaxed and informal venue, offering pizzas and sharing plates, bottomless brunches, gin masterclasses and a regular liquor club. The new identity for Serata […]
Scottish spirits company, William Grant & Sons, has launched a marketing push to promote its new fruit-flavoured gin, Verano. The campaign positions Verano as a premium yet accessible gin that introduces vibrancy, informality and sociability to the drinking experience. It also highlights the brand’s notable Spanish influence and flavour variations, namely Spanish lemon and Spanish […]