Working with ultra-successful beer brand, Cobra, BrandOpus were tasked with building upon their achievements, by widening their appeal to a broader audience, celebrating its versatility. Cobra beer was first created to provide Britain with a premium lager that had a smoothness perfect for drinking with Indian foods. Since its creation in 1989, the brand has […]
Clearly Drinks came to Robot Food with a new offering: a premium, flavoured sparkling water with an affordable price tag. In a booming category, the drinks manufacturer aimed to set their offering apart with complex flavours at a refreshing price point. Robot Food were asked to come up with a brand positioning, name, tone of […]
The beer and wine world is full of awards, brewing titles, and gold medallions. So much so that it is hard for any one accolade to stand out. That’s why, to launch Monteith’s latest brew, Patriot American Pale Ale, the brewery and Colenso BBDO chose to go after the only piece of recognition that should […]
Bacardi-owned MARTINI announced the launch of MARTINI TIME – a new, fully-integrated brand campaign that will be executed through-the-line from early April. At the heart of the new campaign is the brand’s belief in the power and importance of time spent with friends. MARTINI has invested $15m across advertising, PR and social media in Europe, […]
KFC, in collaboration with their digital agency Iris, have released a limited edition run of cross-stitch patterns to celebrate all things handmade. The new campaign is to highlight KFC’s hand breaded chicken, available every day in restaurant. Cross-stitch has quickly become the latest trend that our nation is obsessed with, so we have looked to […]
Send a raven! OREO and HBO are bringing fans the mother of all TV watching snacks—OREO Game of Thrones cookies—thanks to a new alliance conceived of and executed by agency partner 360i. A tasty tribute to the final season of Game of Thrones, the new limited edition OREO cookies feature four unique embossments that spotlight […]
For seven seasons, Game of Thrones fans have watched characters lie, steal, bleed, kill, and sacrifice everything for the Iron Throne. Now, Mountain Dew makes the ultimate sacrifice For the Throne – its name. The brand will remove its iconic neon green “face” revealing a stark white, brand-less can – “A Can Has No Name.” […]
Michael David Winery announced the launch of their interactive face filter app, Freakshow Maskerade, which allows users to become their favourite characters from the wildly successful Freakshow wine brand and enter to win their way onto the wine label. “While Augmented Reality has made its place in the wine industry, we really wanted to use […]
Bacardi-owned MARTINI has announced the UK launch of MARTINI Fiero, a bold new entry to the summer drinks market designed to attract a younger adult audience. With a significant investment of £2 million behind the brand in its first year alone, MARTINI Fiero represents the biggest new product launch MARTINI has undertaken in recent years. […]
Bombay Sapphire, one of the world’s leading premium gin brand announced a new product launch – Bombay Sapphire Limited Edition: English Estate –a unique London Dry Gin that draws inspiration from the landscape surrounding the Bombay Sapphire Laverstoke Mill Distillery in Hampshire, United Kingdom and will be available for a limited time only from April 2019. […]