MARTINI Non-Alcoholic Vibrante and MARTINI Non-Alcoholic Floreale are the latest innovations from the masters of aperitivo – the perfect way to enjoy the great taste of MARTINI but without the alcohol
Bacardi-owned MARTINI has announced the launch of MARTINI Non-Alcoholic Aperitivo, as consumer demand for non-alcoholic options continues to rise. Inspired by 150 years of MARTINI expertise in wine and herbs, the two, premium non-alcoholic Aperitivo drinks have been created for those times when consumers are choosing not to drink alcohol, but still want to enjoy a sophisticated and refreshing tasting drink or cocktail. Taking the […]
This Christmas, iconic drinks brand MARTINI is celebrating the centenary of the Negroni cocktail by collaborating with British chocolatier, Paul A. Young to create a bespoke box of Negroni chocolate truffles. Beautifully packaged and delectable to taste, the truffles take inspiration from the classic cocktail recipe, developed with MARTINI’s premium Riserva Speciale vermouth range. The […]
Bacardi-owned MARTINI announced the launch of MARTINI TIME – a new, fully-integrated brand campaign that will be executed through-the-line from early April. At the heart of the new campaign is the brand’s belief in the power and importance of time spent with friends. MARTINI has invested $15m across advertising, PR and social media in Europe, […]
Bacardi-owned MARTINI has announced the UK launch of MARTINI Fiero, a bold new entry to the summer drinks market designed to attract a younger adult audience. With a significant investment of £2 million behind the brand in its first year alone, MARTINI Fiero represents the biggest new product launch MARTINI has undertaken in recent years. […]
With the clocks going back October 30, signalling the end of summertime, Martini, the world’s leading vermouth and best-selling Italian sparkling wine brand, is helping to keep summer alive by giving social media users their very own personalised DJ. Martini in partnership with Proximity London, will deploy a DJ chatbot to message fans over its […]
Waiting at the bar is now a thing of the past thanks to new, Smart Cube technology from Martini. The traditional ice cube shaped device is added to your drink in addition to regular, square ice cubes. As you consume your drink, the Martini Smart Cube uses Bluetooth technology to anticipate when your drink is […]
Martini, one of the world’s most iconic Italian brands and the world’s leading vermouth and best-selling Italian sparkling wine, kicked off the Formula One season in style with the ultimate Terrazza experience in Pessione, Italy the home of Martini. The brand revealed plans for Grand Prix city take-overs where consumers will enjoy a series of […]
As the leading advocate for female consumers, WomenCertified Inc. is delighted to honor Bacardí rum, Grey Goose vodka and Martini vermouth with the 2015 Women’s Choice Award seal as “America’s Most Recommended” rum, vodka and vermouth. This award designation is based on a national survey of thousands of women across the United States who were […]
On October 31st the United States Grand Prix returned to Circuit of the Americas in Austin, TX for only the third time, where the Williams Martini Racing team made its US debut. Earlier this year, Martini, the world’s leading vermouth and best-selling Italian sparkling wine, in partnership with Williams, announced a multi-year agreement that unites two […]
Drinks brand Martini is mounting a bid to capture a greater slice of the 25-34 market with the launch of a global cross-media campaign. Centred on a short film, directed by Jake Scott, the Begin Desire camapign seeks to resonate with the demographic and by highlighting the brands Italian roots and encouraging people to think […]
