McCain’s New Ad by adam&eveDDB Celebrates the Positive Impact of Family Differences

McCain’s New Ad by adam&eveDDB Celebrates the Positive Impact of Family Differences

McCain launched ‘Differences,’ the third instalment in its We Are Family series, celebrating the emotional impact of the differences that exist within real families across the UK.The £2.5 million multi-channel campaign will be rolled out across TV, radio, VOD, OOH, cinema, print and online media and social channels for six weeks. The advert is the […]

McCain Crafts a Better Beer Batter Chip in Tongue Twister Ad

McCain Crafts a Better Beer Batter Chip in Tongue Twister Ad

A dominant player in the frozen chip realm, McCain, has launched an exciting new range of Craft Beer Battered Chips, via a new campaign from Cummins&Partners Melbourne, that challenges the norm of online advertising with an overly long and complex audio clip. With three flavours to try from the Craft Beer world, there’s a Pale […]

adam&eveDDB Raises a Glass to Love for McCain’s ‘We Are Family’ Campaign

adam&eveDDB Raises a Glass to Love for McCain’s ‘We Are Family’ Campaign

 McCain has launched ‘Here’s to Love’, the next execution of the ‘We Are Family’ series, turning the spotlight onto relationships and love by celebrating how a wide range of different couples connect nowadays. Created by adam&eveDDB, the £3.2 million multi-channel We Are Family: ‘Here’s To Love’ campaign will be rolled out across TV, VOD, […]

McCain Uses the Power of Digital Outdoor to Say Every Day is Beer Batter Chip Day

McCain Uses the Power of Digital Outdoor to Say Every Day is Beer Batter Chip Day

Every day is beer batter chip day according to McCain, who has engaged APN Outdoor’s Elite Screens across the eastern seaboard for their latest campaign, encouraging Aussies to make every day special with Beer Batter Chips. The campaign was created in conjunction with media agency, Carat, and out of home specialists, Posterscope. McCain has utilised […]

McCain Shifts From Freezer to Fridge with New BrandOpus Design

McCain Shifts From Freezer to Fridge with New BrandOpus Design

After over 50 successful years in frozen foods McCain UK, are branching out in a new direction with the launch of a range of chilled potato products designed by global brand design agency BrandOpus. As a company focused on growth and innovation, McCain identified an opportunity to create relevance and engage with a growing number […]

adam&eveDDB and McCain are Calling on Brits to Share their Teatime

adam&eveDDB and McCain are Calling on Brits to Share their Teatime

McCain, the nation’s favourite teatime brand, is launching two multi-million pound marketing initiatives next week that will shine a spotlight on modern, midweek family teas: A week long series of consumer generated content TV ads, and the renewal of McCain’s sponsorship of Emmerdale, with new ident creative. Kicking-off on 5th October, ‘The Nation’s Teatime’ will […]

BMB Channel the Beatles for McCain’s New Outdoor Campaign

BMB Channel the Beatles for McCain’s New Outdoor Campaign

In order to highlight McCain’s use of 100% British potatoes, creative agency Beattie McGuinness Bungay (BMB) decide to channel one of the most iconic British product – the Beatles. The potato crisps brand approached BMB to come up with an advertising campaign celebrating their usage of British potatoes. “At McCain, they use the finest British […]

McCain Unveils Potato Scented Taxi

McCain Unveils Potato Scented Taxi

McCain has unveiled a potato scented taxi, which will offer free rides for five minutes – the time it takes to microwave a McCain Ready Baked Jackets potato. The taxi will travel through London, Birmingham, Manchester, York, Leeds and Bristol, as part of a £8.4m marketing campaign. The specially designed ‘Jacket Taxi’ emits the warm […]

McCain Foods launches revolutionary mashed potato

McCain Foods is set to revolutionise the use of mashed potato in foodservice with the launch of McCain Simply Potato for Mash from September 2012, enabling caterers to deliver a consistently delicious, creamy and fluffy mash, in just 15 minutes*, with no waste, saving time and therefore money. McCain Simply Potato for Mash has been […]