The Big Mac, the Cheeseburger, the Sundae, the French fries, the Chicken McNuggets and the Filet-O-Fish… six products from McDonald’s that belong to the prestigious group of iconic products. There is no need to name these products: you immediately recognize them. Long speeches aren’t necessary: everyone knows what they taste like and what they stand for. […]
As much as fast food is unhealthy, there are reasons why many still love to eat at McDonald’s. In an adorable interactive site created by Razorfish London and Goodboy Digital, entitled ‘100 McDonald’s Moments’, these reasons are celebrated. Filled with ordinary-yet-special moments that you can discover, the site lets you navigate with playful and fun […]
McDonald’s announced Henry Nguyen, a Vietnamese businessman and the founder of Good Day Hospitality, as developmental licensee for Vietnam to build the Brand. “As we grow our presence in the Asia region, we are looking for partners with a blend of strong business acumen and a unique understanding of our Brand,” said Dave Hoffmann, President […]
Leo Burnett Moscow developed “A Ring to Bring Them Closer” for McDonald’s to raise funds for the House for Moms near the children’s hospital in Kazan (Tatarstan). The house will allow children who undergo protracted courses of therapy to spend more time with the ones they love. The effort explored Soviet Union’s tradition of children […]
International Food and Beverage Creative Excellence Awards are pleased to announce the various winners of 15th FAB Awards. The ceremony for the 15th edition of the Awards was held last night at the quintessentially British – The Hurligham Club in London. The Awards evening was attended by several clients ranging from McDonald’s, Doritos, Heineken, Baccardi […]
McDonald’s has decided to renewing its brand image integrating the architecture of its restaurants with a renewable energy source thanks to new solar carports built to offer customers a useful and ecological way to protect their cars. Alkmaar, Schagen and Burgerbrug are the towns chosen for this experimental project: the installation of a carport for […]
The International Food and Beverage Creative Excellence Awards are delighted to announce that McDonald’s has been named the 2013 Brand of The Year, bagging a phenomenal 13 nominations across the various categories. This is the only Award that is publicized in advance and is based on the number of nominations that McDonald’s has achieved this […]
In Chicago, McDonald’s has put up a clever new billboard that uses an ingenious shadow fork to tell you when to eat at each hour of the morning. Featuring various breakfast items from the fast food chain’s menu, the billboard is attached with a fork-shaped structure, whose shadow changes and shifts throughout the morning. At […]
McDonald’s Canada and its franchisees are celebrating McHappy Day, a unique fundraising event where $1 from every Big Macsandwich, Happy Meal and hot McCafé beverage sold will be donated to Ronald McDonald Houses and other local children’s charities across Canada. This year marks the 20th McHappy Day, which has raised more than $38 million for […]
McDonald’s enjoyed a landmark moment today as they launched their first ever app in Australia. Developed by DDB Australia, ‘TrackMyMacca’s’ takes its users ‘behind the scenes’ of their meal, showing them where their food has come from. It uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food. (Find […]