McDonald’s is ending its 40 year partnership with Heinz, after the condiment maker appointed former Burger King boss Bernardo Hees as chief executive. The fast food giant will no longer offer customers condiments such as Heinz Tomato Ketchup, Barbecue Sauce or Sweet and Sour Sauce. It is yet to announce a replacement supplier. A McDonald’s […]
McDonald’s is launching a nationwide provenance push to showcase the findings from a marketing initiative earlier this year that it claims provided customers with an “unprecedented” look at how its food is sourced. The “Quality Scouts” campaign launched in May and opened up the company’s supply process at a selection of the 17,500 British and […]
This week Razorfish launch an immersive and fast-paced game called the ‘Super Spice Dash’ to celebrate the launch of the new Spicy Chicken McBites, part of the Little Tasters menu. The game is a viral, fun and sharable adventure starring the Spicy Chicken McBites. Played from a chase-camera, third-person perspective, the game runs endlessly allowing […]
McDonald’s is unifying its premium drinks and sweet snacks under its McCafe sub-brand in the UK ahead of a marketing drive to lift awareness of the products. The McCafe logo will appear on hot drinks and small carry-out bags for its baked goods from October 16 as the restaurant looks to drum up awareness following […]
In New York City last week, McDonald’s organized a cook out to challenge renowned chefs to make gourmet-style meals using the ingredients found in typical Mcdonald’s food items. Chef participants included Dale Talde, James Tahhan, Aaron McCargo Jr, and McDonald’s very own manager of nutrition and culinary, Jessica Foust. The chefs whipped up a series […]
http://www.youtube.com/watch?v=_RsENMy2hSE McDonald’s is launching a range of value breakfast products called the “Breakfast Snack Wraps”. The brand is introducing three new breakfast options: the sausage and egg Snack Wrap; the bacon and egg Snack Wrap and the egg and cheese Snack Wrap, supported by a new marketing campaign. The campaign, created by Leo Burnett, humorously […]
Tribal Worldwide Shanghai launched a multifaceted mobile campaign featuring McDonald’s “I See Fries” in early September, utilizing the platform of China’s biggest Smartphone photo filter application, Meitu. The campaign leverages the mobile platform where users of Meitu are encouraged to snap pictures of everyday items that resemble fries and collect them into their virtual ‘McDonald’s […]
1,672 redheads, accompanied by famous redhead Ronald McDonald, set the Guinness World Record for the largest gathering of redheads at the 2013 Redhead Days Festival. More than 5,000 redheads attended the global event from 80 countries. Throughout the weekend, Ronald McDonald served as the Redhead Days official ambassador by delivering smiles to many people. McDonald’s is […]
To promote the creative imagination in kids and keep them entertained, McDonald’s—with the help of DDB Singapore—has re-imagined its tables in its restaurants to create the ‘Happy Table’. The Happy Table is an NFC-enabled table that lets kids play custom games on its surface, by simply tapping the table with a smartphone. Currently only available […]
A new study says McDonald’s and Burger King aren’t living up to industry pledges when it comes to marketing to kids. By downplaying food in favor of promoting premiums like toys and movies, McDonald’s and Burger King ads are “potentially misleading,” according to a study published in Plos One, a scientific journal. Compared to adult […]