McDonald’s Unveils New Mission & Image for Brand Ambassador Ronald McDonald

McDonald’s Unveils New Mission & Image for Brand Ambassador Ronald McDonald

Ronald McDonald, who represents the magic and happiness of the McDonald’s brand, is setting out on a global mission to rally the public through inspiring events. For the first time, Ronald McDonald will take an active role on McDonald’s social media channels around the world and engage consumers using the #RonaldMcDonald hashtag. As Ronald begins his […]

McDonald’s Gives Piccadilly Circus Sign Interactive Overhaul

McDonald’s Gives Piccadilly Circus Sign Interactive Overhaul

McDonald’s high-profile advertising sign in Piccadilly Circus has been overhauled to become a “gigantic interactive visitors’ book.” Leo Burnett, the fast-food company’s creative agency, has created a fictional world called “Little Piccadilly”. As people pass the McDonald’s screen, they will be invited to create their own animated character on the website LittlePicca.com and send it […]

McDonald’s Announces COO to Retire & Global Management Restructure

McDonald’s Announces COO to Retire & Global Management Restructure

McDonald’s President and Chief Executive Officer Don Thompson announced that Chief Operating Officer Tim Fenton, 56, has decided to retire from McDonald’s Corp., effective October 1, 2014. He will continue to serve as COO during a brief transition period, and thereafter, as a Special Advisor to Thompson focused on global franchising, restaurant portfolio optimization and other […]

McDonald’s to Introduce New Millennial Tastemakers

McDonald’s to Introduce New Millennial Tastemakers

This March, the McDonald’s Tastemakers, a group of the region’s most socially active and creative visionaries, will introduce the new Bacon Clubhouse Sandwich, offering customers a new, premium sandwich experience. Customers will get the choice of 100% pure beef burger, grilled premium chicken or crispy premium chicken loaded with layers of thick-cut applewood-smoked bacon, caramelized […]

McDonald’s Gives Kids Chance to Join Football Heroes on FIFA World Cup Field

McDonald’s Gives Kids Chance to Join Football Heroes on FIFA World Cup Field

McDonald’s is giving young soccer enthusiasts in the Greater Philadelphia Region the opportunity to meet their football heroes competing for the 2014 FIFA World Cup title in Brazil this summer and also secure a $1,000 grant for a local football organization. Kicking off on March 11, McDonald’s Player Escort sweepstakes gives 25 children across the […]

Brilliant McDonald’s Billboard Straddles Norway-Sweden Border, Splits Big Mac

Brilliant McDonald’s Billboard Straddles Norway-Sweden Border, Splits Big Mac

Advertising agency DDB Stockholm has created a clever billboard for McDonald’s that brings across its message in a witty, visual way. Although Sweden and Norway are very close neighbors, prices for food, tobacco and alcohol is much higher in the latter than in the former. To highlight how a meal at McDonald’s is cheaper in […]

1 24 25 26 27 28 30