McDonald’s Ask Customers What They Want to Know About Their Food

McDonald’s Ask Customers What They Want to Know About Their Food

“What is in my hamburger?” “What part of the chicken is a Chicken McNugget?” “Why are the fries so good?” McDonald’s USA will answer these questions and more from customers, fans and food skeptics through a multifaceted effort called “Our Food. Your Questions.” Starting October 13, the company invites people to submit their food questions […]

McDonald’s Japan Releases A Black, Halloween-Themed Squid Ink Burger

McDonald’s Japan Releases A Black, Halloween-Themed Squid Ink Burger

It seems like McDonald’s Japan is jumping on the “black burger” bandwagon, weeks after Burger King Japan unveiled its limited edition black cheese burgers. To ring in next month’s Halloween celebrations, McDonald’s Japan has released an “ikasumi burger”, or “squid ink burger”. The “ikasumi burger” comprises of squid ink buns, two meat patties, a slice […]

McDonald’s Perks Up The Greater Philadelphia Region With Free Coffee

McDonald’s Perks Up The Greater Philadelphia Region With Free Coffee

McDonald’s announced a second national Free Coffee Event, an opportunity for even more coffee lovers to enjoy a freshly brewed, rich and smooth tasting McCafe coffee. From Sept. 16 to 29, guests can get a free small McCafe coffee during breakfast hours at participating McDonald’s restaurants throughout the Philadelphia region. This event builds on McDonald’s […]

McDonald’s Pledges 250,000 Kits in Grassroots Football Deal

McDonald’s Pledges 250,000 Kits in Grassroots Football Deal

McDonald’s has renewed its sponsorship of the UK’s football associations for a further four years, pledging to supply 250,000 kits to local football clubs. The fast-food chain, which first signed up as the Football Association’s (FA) Community Partner in 2002, said it remains committed to raising the standards of football facilities at a grassroots level. […]

McDonald’s Celebrates 40 years in the UK with Ad Showing ‘What Matters’

McDonald’s Celebrates 40 years in the UK with Ad Showing ‘What Matters’

McDonald’s UK is tonight launching the first ad in its ‘Here’s to What Matters’ campaign, focusing on its charity work. The first ad, “dad’s voice” airs July 25 and focuses on  McDonald’s support of the Ronald McDonald House Charities, which provide accommodation near hospitals that allow parents to stay close to their sick kids. The […]

McDonald’s Unveils New Minimalistic Ad Campaign

McDonald’s Unveils New Minimalistic Ad Campaign

Fast food giant McDonald’s has teamed up with creative agency TBWA/Paris to create a new minimalistic ad campaign that depicts the company’s “Big 6” menu items as icon-esque illustrations. According to Adweek, this is a follow-up to McDonald’s ‘Unbranded’ campaign from last year, which featured the menu items photographed up close without branding. TBWA/Paris described […]

McDonald’s Kicks-Off FIFA World Cup With First-Ever Global French Fry Packaging Redesign

McDonald’s Kicks-Off FIFA World Cup With First-Ever Global French Fry Packaging Redesign

Customers around the globe will soon notice something different at McDonald’s. The brand will change the look of its iconic red French fry packaging globally with bold, new artwork to celebrate the upcoming FIFA World Cup in Brasil. In addition, the new fry boxes will be the key to “unlocking” a new Augmented Reality (AR) […]

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