Dyslexia is one of the world’s most common learning disabilities, affecting an estimated 20 percent of the population globally. But those who haven’t experienced it likely don’t appreciate what a frustration it can be in daily life. To help mark today as World Dyslexia Awareness Day, McDonald’s Sweden and agency Nord DDB brought empathy to the […]
McDonald’s launched a new advertising campaign featuring ‘Marianne,’ the grandma who is grateful to the burger joint for not having to cook because their chicken tenders taste so much like her own. Here, she shows a spicier side, with a ‘Sweet n’ Spicy Grandmas’ campaign. Created by We Are Unlimited as a continuation of 2017’s Buttermilk […]
A new McDonald’s branding commercial from Leo Burnett Taiwan features the world champion of women’s badminton Tai Tzu Ying, who once nearly gave up playing the sport. Ying’s image within the badminton community is young and explosive. Her standard is untouchable and over the past two years she has continued to peak. However, in […]
Canadians love McNuggets. I mean, really love McNuggets. They love eating them, talking about them and posting about them on social. So, McDonald’s Canada and Cossette launched Nuggetiquette: defined as one’s own set of “rules” for eating McNuggets. This campaign celebrates all of the unique ways people eat their Chicken McNuggets. #Nuggetiquette shows us there […]
Have you ever been so excited about something that you wanted to tell the world? Well, McDonald’s Canada and Cossette took that concept to new heights on #NationalFrenchFryDay and gave McDonald’s fans an opportunity to shout their love of fries across Canada. McDonald’s launched the first-ever FRIESTREAM, a live stream of a drive-thru speaker that […]
McDonald’s recently unveiled its reimagined flagship restaurant at Clark and Ontario streets in Chicago, showcasing a one-of-a-kind modern and environmentally-friendly design and enhanced customer experience with self-order kiosks, table service, mobile order and payment, and delivery. “Chicago is truly a special place for McDonald’s. Not only is it the new home for our modern global […]
McDonald’s is creating a “luxury dining” experience to mark the launch of its Signature Collection range of burgers across its UK outlets. The fast-food chain has partnered with Made in Chelsea star Mark-Francis Vandelli to create the activation which will be its first-ever “reservation service”. The restaurant will be in Kensington, London, on 15 August. […]
The Smiley Company, master licensee for the Rubik’s Cube, is pleased to announce a deal for Rubik’s to feature in a McDonald’s Happy Meal promotion, which will encourage kids to PLAY SMART while enjoying everyone’s favourite food. In a deal brokered by The Marketing Store, this multi-territory promotion will appear in McDonald’s restaurants across Europe, Scandinavia, […]
Viewers are challenged to ‘Make a Bold Move’ in an advertising campaign for McDonald’s Big Flavour Wraps, created by Leo Burnett London. The aim of the campaign is to drive sales of McDonald’s Big Flavour Wraps range by generating excitement for the products – while also introducing a bold new flavour with The Fiery […]
To drive McDelivery orders this World Cup season, McDonald’s, OMD Hong Kong and Google have come together to reach excited football fans when they are most hungry. Through the market-first application of Google’s Real-Time Trigger with a Data Management Platform (DMP), McDonald’s can anticipate the “hungry moments” during matches ahead of the competition and entice […]