The Everyone’s-a-Winner Monopoly game is back at McDonald’s. It’s a great game because, as the name suggests, every player wins each time. Which is good if you’re one of those types known as sore losers. OK, so now you’re frowning as you read this press release, thinking hard: “Me? A sore loser? Never!” Right, for […]
We’re used to a gingerbread latte this time of year but McDonald’s have thought of a new festive flavour for the UK market. The American fast food company has launched the Millionaire’s latte – a large shot of espresso blended with steamed milk, a caramel biscuit flavour syrup, topped with a swirl of chocolate cream […]
McDonald’s is running advertisements in Denmark based around Counter-Strike: Global Offensive, with a Mac Jr meal deemed a ‘full buy’, which seems reasonable. Redditor Kakipls posted a photo of four McDonald’s advertising hoardings, seemingly in Fields Shopping Centre, Copenhagen, to judge by the branding. Besides the full buy, a quarter pounder is an eco round, […]
Dyslexia is one of the world’s most common learning disabilities, affecting an estimated 20 percent of the population globally. But those who haven’t experienced it likely don’t appreciate what a frustration it can be in daily life. To help mark today as World Dyslexia Awareness Day, McDonald’s Sweden and agency Nord DDB brought empathy to the […]
McDonald’s launched a new advertising campaign featuring ‘Marianne,’ the grandma who is grateful to the burger joint for not having to cook because their chicken tenders taste so much like her own. Here, she shows a spicier side, with a ‘Sweet n’ Spicy Grandmas’ campaign. Created by We Are Unlimited as a continuation of 2017’s Buttermilk […]
A new McDonald’s branding commercial from Leo Burnett Taiwan features the world champion of women’s badminton Tai Tzu Ying, who once nearly gave up playing the sport. Ying’s image within the badminton community is young and explosive. Her standard is untouchable and over the past two years she has continued to peak. However, in […]
Canadians love McNuggets. I mean, really love McNuggets. They love eating them, talking about them and posting about them on social. So, McDonald’s Canada and Cossette launched Nuggetiquette: defined as one’s own set of “rules” for eating McNuggets. This campaign celebrates all of the unique ways people eat their Chicken McNuggets. #Nuggetiquette shows us there […]
Have you ever been so excited about something that you wanted to tell the world? Well, McDonald’s Canada and Cossette took that concept to new heights on #NationalFrenchFryDay and gave McDonald’s fans an opportunity to shout their love of fries across Canada. McDonald’s launched the first-ever FRIESTREAM, a live stream of a drive-thru speaker that […]
McDonald’s recently unveiled its reimagined flagship restaurant at Clark and Ontario streets in Chicago, showcasing a one-of-a-kind modern and environmentally-friendly design and enhanced customer experience with self-order kiosks, table service, mobile order and payment, and delivery. “Chicago is truly a special place for McDonald’s. Not only is it the new home for our modern global […]
McDonald’s is creating a “luxury dining” experience to mark the launch of its Signature Collection range of burgers across its UK outlets. The fast-food chain has partnered with Made in Chelsea star Mark-Francis Vandelli to create the activation which will be its first-ever “reservation service”. The restaurant will be in Kensington, London, on 15 August. […]