Naksha reframes the baking process for UK foodies doing for home baking what meal kits have done for home cooking Naksha is continuing to stir the recipe kit market in the UK by launching this August, two sweet-themed baking kits inspired by flavours of the Middle East. Naksha’s Baked Collection, allows users to make creative […]
A survey published today reveals that 43 per cent of people – and 52 per cent of 36 to 45-year olds – eat less meat than they used to as the growing popularity of veganism gains momentum. The ‘Refuelling Rituals’ survey – unveiled by international customer experience and branding agency I-AM – also highlights the […]
Blue Apron plans to start selling its prepared dinners in stores later this year, part of an effort to reach more customers as growth stalls. The New York-based pioneer of boxed meals is still very much focused on its core online subscription model, but it’s also considering selling single kits on its website and is […]
While meal kit delivery services like Blue Apron have become all the rage in recent years, they’ve often been criticized for the massive amount of waste that they produce. That’s why Blue Apron’s latest campaign aims to position the service as one that is actually “better for the environment” despite its superfluous packaging. In a […]