Milka’s New Ad Shows the Best Faces Reacting to Less Palatable Foods

Milka’s New Ad Shows the Best Faces Reacting to Less Palatable Foods

To trigger nostalgia over the first time customers tasted one of its milk chocolate squares, European brand Milka has launched “First Tastes,” a digital campaign that explores other, less tender first bites. Among them is the first time a woman eats octopus, a boy eats pickles, a baby tries a lemon, or—funnier still—a grandmother is […]

W+K Amsterdam Brings Tenderness of Milka to China with Latest Ad

W+K Amsterdam Brings Tenderness of Milka to China with Latest Ad

Milka, the world’s most tender melting chocolate, launches in China with an integrated national campaign positioned under the brand’s global ‘Tenderness is inside’ platform. The campaign – which includes film, digital and social activations, VR executions and an exclusive partnership with Alibaba – launches Milka in China for the first time and marks Mondelēz International’s […]

W+K Amsterdam Brings Idyllic Alpine Tales to Life for New Milka Push

W+K Amsterdam Brings Idyllic Alpine Tales to Life for New Milka Push

Chocolate brand Milka has revealed its new global brand platform – Tenderness is inside, which launches today with a pan-European campaign. In March 2015 Mondelez International appointed Wieden+Kennedy Amsterdam as global creative lead for Milka’s advertising. Milka continues to be an iconic brand, and W+K were brought in to raise that bar even higher. Following a decision […]

Taxi Creates World’s First Augmented Reality Advent Calendar For Milka

Taxi Creates World’s First Augmented Reality Advent Calendar For Milka

Milka wished to reimagine their advent calendar packaging in order to tackle the universal insight that children always ask… “How many sleeps until Christmas?” Taxi Studio was briefed to deliver a creative solution, incorporating AR technology, to answer this ever-present question. Taxi devised a solution that underpins Milka’s ‘Dare to be Tender’ positioning, opting for […]