The latest Bud Light efforts against Miller Lite start with ‘Imitation’, showing the King by the fire, acknowledging Miller Lite’s latest ad and lamenting that the rival brand never thanked him for delivering its vat of corn syrup. “Look, if you’re this set on imitating our kingdom, may I suggest also imitating us by putting […]
Miller Lite is launching a series of new spots that lightheartedly joust with the “Dilly Dilly” fantasy world Bud Light has inhabited for the better part of a year. The new competitive ads by DDB Group, which will air on television, digital and social channels starting March 21 during the college basketball tournament, “take consumers […]
After using its bumper buy of Super Bowl spots to launch its #corntroversy ‘ingredient transparency’ campaign, Bud Light is once again using a very public window – the Oscars ad break – to shame MillerCoors over its use of ‘corn syrup’ as part of the brewing process. The public spat began at 2019’s Super Bowl […]
Coors Light on February 15 called on bar patrons across the US to toast the nation’s farmers. The celebration, hashtagged #ToastToFarmers, is a tribute to the men and women who harvest the ingredients that go into the ‘World’s Most Refreshing Beer’. It’s also the latest riposte to Anheuser-Busch for spending millions on national ads during the […]
With the hot summer months in full swing, beer lovers are reaching for their favourite cold brews to beat the heat. But as consumers venture down their grocer’s beer aisle, they are met with an onslaught of brands vying for attention in a sea of packaging. When MillerCoors recently relaunched the Mexican import brand Sol, […]
MillerCoors is ceasing production of Two Hats, the light beer brand targeted at younger legal-age drinkers, in order to shift more focus on growing other brands in the company’s portfolio. Two Hats, an economy-priced beer with a hint of natural fruit flavours that made its debut in February, will exit the market by early 2019. […]
Two Hats, a new line of light beers with a hint of all-natural fruit flavour, is changing up the light beer game with two lightly flavoured options, lime and pineapple, that won’t break the bank. More than 20 years since there has been a mainstream beer launch at a low price point, Two Hats is […]
MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock your fridge with Miller Lite within the hour. These capabilities […]
These dog days of summer can be long and hot, but nothing beats relaxing with a cold iced tea – until now. MillerCoors debuts Easy Tea Co., a lightly-carbonated hard iced tea with a crisp citrus flavour, in select markets. Over 85 percent of all tea poured in America is enjoyed over ice, and Easy Tea […]
In its first work for Coors Banquet, MillerCoors and 72andSunny celebrate the brand’s commitment to quality through its campaign “How It’s Done,” which highlights both product attributes and milestones in the Coors Banquet story. Launching online from July 1, and airing on broadcast starting 4th of July, “How It’s Done” includes a series of 15 […]