Which style should you go with? As a brand, you can either choose to create packaging that is bursting full of colour or the complete opposite with a stripped back minimalistic design. This decision heavily depends on what you want your brand to portray and your positioning within the market. Today we will be looking […]
McDonald’s is starting off the new year with new takeout bags that seem to offer customers a choice: Blare to the world that you’re lovin’ it, or hide your McIndulgence altogether. The fast food giant started rolling out the new bags last month as part of a new marketing campaign that also includes commercials and […]
Fast food giant McDonald’s has teamed up with creative agency TBWA/Paris to create a new minimalistic ad campaign that depicts the company’s “Big 6” menu items as icon-esque illustrations. According to Adweek, this is a follow-up to McDonald’s ‘Unbranded’ campaign from last year, which featured the menu items photographed up close without branding. TBWA/Paris described […]
According to online Japanese news source RocketNews24, McDonald’s launched a trio of luxury burgers early last month in Japan. Each of the burgers in the ‘Quarter Pounder Jewelry’ series cost ¥1,000 (about US$10) without a meal (fries and soda not included)—but each includes quality ingredients, such as thickly-sliced pineapple and bacon, Monterey jack cheese, black […]