Kool-Aid is promoting the launch of a new carbonated drink aimed at older kids and teens with a campaign on social media, according to a statement. From now till September 15, Snapchat users can add special lenses and filters to their photos. When using the inward-facing camera of a smartphone, users can see virtual […]
Burger King Spain let Instagram users build their own hamburger through polls on “Stories” to receive a coupon for a free, customized Whopper. Without any paid media, the effort earned 270,000 interactions across 45,113 unique users and generated 34,675 custom Whopper coupons in less than three hours, according to Adweek. The fast-food brand boosted […]
Tostitos and Sabra, marquee snack brands from PepsiCo, are making it even easier for friends and family to get together this Cinco de Mayo. The brands are teaming up with U.S. rideshare company Lyft, to offer ride credits to help consumers get to and from their Cinco celebrations safely. For a limited time, specially-marked Tostitos bags […]
In the next iteration of Dairygold’s ‘Make a Minute for the Good Stuff’ campaign, creative agency ROTHCO (part of the Accenture Interactive group) launch ‘Micro-Volunteering’, an omni-channel campaign, providing the Irish public a way to contribute to good causes around their busy day-to-day lives. Executive Creative Director at ROTHCO, Alan Kelly comments: “Dairygold have […]
Drinks giant Diageo is bearing its social responsibility with the release of an immersive virtual reality experience that aims to forewarn participants of the dangers of binge drinking. ‘Decisions: Party’s Over’ takes the form of a first-person interactive story. The cinematic experience features content created by Jaunt and is aimed at the estimated 7.8 […]
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions. The up-and-coming restaurant chain, framed by some as one of the hottest in the US, […]
Tuborg has created a Chatbot that invites users into the lives of celebrities and influencers as part of a new global campaign. The Open Lives ChatBot helps people explore their own city through the eyes of another person, taking them to bars, gigs and hidden locations they might never have experienced. All powered by local […]
Coca-Cola is teaming up with in-car commerce platform Cargo to bring beverages to passengers using Ubers and Lyfts across the US. The partnership will see Coca-Cola’s Smartwater brand become available to purchase from Cargo-equipped rideshare cars in cities including New York, Boston, Chicago, Minneapolis, Washington D.C., Baltimore, and now also Atlanta. The water brand will […]
Domino’s Pizza is launching yet another delivery revolution in the USA. Over 150,000 Domino’s Hotspots are now active nationwide so that customers can receive delivery orders at spots that don’t have a traditional address – places like local parks, sports fields and beaches, as well as thousands of other unexpected sites. Local Domino’s stores around […]
The Coffee Bean & Tea Leaf, one of the world’s leading roaster and retailers of specialty coffee and tea, today announced that it has launched mobile ordering within The Coffee Bean Rewards app. The feature is available now at all 191 Southern California and Arizona company-owned locations and will extend to franchise locations and new geographic areas in the […]