http://www.youtube.com/watch?v=aKNqojGjT_Q Mondelēz International has announced the launch of its new Cadbury Dairy Milk brand campaign, which kicked off on 18th January 2014. The eight-week campaign, developed to help drive sales of the £515m brand, celebrates the full roll out of Cadbury Dairy Milk’s contemporary new packaging design, reminding consumers of the delicious and chocolaty taste […]
Mondelez International announced plans to invest $190 million in the Indian state of Andhra Pradesh to establish the company’s largest manufacturing plant in Asia Pacific. The 134-acre multicategory food campus in Sri City will have annual capacity of 250,000 tons in the end state and will be the largest chocolate manufacturing plant in India. The […]
They say it’s the most wonderful time of the year; a time when we put our normal routines on hold to celebrate with friends and family. We play more, we eat more, but do we always have more fun? For many, the pressure to orchestrate and host the “perfect holiday” can become a burden and […]
Mondelez International has announced plans to invest over $100 million in a state-of-the-art biscuit manufacturing plant at its Opava site in the Czech Republic. The investment will create 200 new roles making Oreo cookies and belVita breakfast biscuits. Since 2009, net revenues for Oreo and belVita have grown 25 percent and 18 percent respectively in […]
The independent arbitrator in the dispute between Kraft Foods and Starbucks Coffee Company ruled today that Starbucks must pay more than $2.7 billion in total cash compensation for its unilateral termination of the companies’ coffee contract. The award includes compensation for the fair market value of the agreement, a premium for improper termination and interest. […]
Cadbury is to introduce what it claims is a more “accessible” look to the packaging for its flagship Dairy Milk brand in an attempt to bring the product closer to the “informal” tone of its marketing. The makeover, the 23rd in the brand’s 108-year history, introduces brighter colours and lower-case font to give the packaging […]
Bulletproof has given Ritz crackers a new look by refreshing the brand’s identity and redesigning its packaging. The consultancy was appointed in January by Mondeléz International, which owns Ritz, and was asked to overhaul the European portfolio of the cracker. Bulletproof looked at the history of the brand, its current equities and new product developments […]
Kit-Kat maker Nestle has insisted that the move to cut levels of saturated fat from its chocolate bars will not have any impact of the taste of the chocolate bar. The food company says it will cut 3,800 tonnes of saturated fat from over a billion Kit Kat bars per year by reformulating the recipe […]
Mondelez have launched their first outdoor campaign in Ireland for OREO, the “Dublin Twist”. Created by Draftfcb London, the campaign will appear across Dublin. This great opportunity for OREO is the result of PHD winning €150,000 of media space in JC Decaux’s “Fame – The Agency Edition” competition. Following on from the Cannes Lions Cyber […]
Mondelez International, whose portfolio includes the likes of Chips Ahoy, Nabisco, Oreo, Trident, Toblerone, Halls, Ritz and other high-profile snacks, says it plans to debut a grocery shelf in 2015, which comes equipped with sensors to determine the age and sex of passing customers. The shelf is hooked up to Microsoft’s Kinect controller, which is […]