ELVIS Dares to Rebrand Household Favourite as “Dareylea”

ELVIS Dares to Rebrand Household Favourite as “Dareylea”

Dairylea has announced the launch of an exciting new brand campaign, which sees it renamed as “Dareylea”. The initiative was developed in partnership with creative agency ELVIS. The push is the first activity to launch since Dairylea’s appointment of the agency as lead strategic and creative agency last year. The campaign shout of ‘We Dareylea […]

Cadbury Dairy Milk Freddo Treasures Sails onto Screens for First Time, to Inspire Everyday Family Adventures

Cadbury Dairy Milk Freddo Treasures Sails onto Screens for First Time, to Inspire Everyday Family Adventures

Cadbury has unveiled a new £6 million marketing campaign celebrating the launch of new Cadbury Dairy Milk Freddo Treasures. The campaign by VCCP, aims to inspire parents to say ‘yes’ to everyday adventures with their family, showcasing how Freddo Treasures are perfect for an inspiring and fun adventure. The creative highlights the fun families can […]

Cadbury Courts Chocaholic Football Fans with Premier League Holiday Giveaway

Cadbury Courts Chocaholic Football Fans with Premier League Holiday Giveaway

Cadbury and BD Network have teamed up with the Premier League to offer customers the chance to win a Premier League holiday with an end of season promotion. ‘You’re off’ will repurpose the infamous red card with a distinctly more appetising twist, with recipients holding their heads high as they jet off to sunnier climes for a football-themed foray – […]

Fingers Have ‘Cadburyness Baked In’ as New Campaign Tells Touching Story of Generosity

Fingers Have ‘Cadburyness Baked In’ as New Campaign Tells Touching Story of Generosity

Cadbury has launched a new campaign for their chocolate biscuit favourite Fingers with a touching story of generosity and emerging friendship. The campaign follows the recent relaunch of their biscuit portfolio under the platform ‘Cadburyness Baked In’.  Cadbury biscuits are special because the chocolate isn’t just any chocolate – it’s the signature taste of Cadbury. […]

Cadbury Revives Nostalgia with 80’s Icon Jason Donovan for New Darkmilk Campaign

Cadbury Revives Nostalgia with 80’s Icon Jason Donovan for New Darkmilk Campaign

Cadbury has unveiled a nostalgic new campaign to celebrate all things ‘grown up’ for its latest product offering, Cadbury Darkmilk. To celebrate the launch, Cadbury has joined forces with 80s and 90s icons Jason Donovan and Kim Wilde to speak directly to those familiar with pop culture from both decades – and invite them to […]

New Trebor Campaign Brings to Life the Expression “Give Me Strength”

New Trebor Campaign Brings to Life the Expression “Give Me Strength”

Mondelez-owned confectionery brand Trebor, has launched a new social campaign, “Give Me Strength” which showcases the brand’s no-nonsense attitude, calling out everyday exasperating situations using the well-known British phrase. The humorous campaign is made up of a number of short format social films. The campaign by Ogilvy UK, premise is rooted in Trebor’s intense flavour, […]

Cadbury Creme Egg Hacks Some of the UK’s Biggest Brands for Real-Time ‘Easter Egg’ Hunt Around Waterloo Station

Cadbury Creme Egg Hacks Some of the UK’s Biggest Brands for Real-Time ‘Easter Egg’ Hunt Around Waterloo Station

Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency ELVIS. The ad-takeover aims to build on the momentum behind 2019’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the […]

Shoppers Find Premier League Legends in Unexpected Places in New Cadbury Social Content Push

Shoppers Find Premier League Legends in Unexpected Places in New Cadbury Social Content Push

Cadbury has revealed a social content push to support the return of its ‘Buy a Legend, Win a Legend’ promotion, featuring football legends Jamie Redknapp and Gary Neville. The initiative was developed in partnership with creative agency ELVIS. As part of this year’s ‘Buy a Legend, Win a Legend’ campaign, which is now in its […]

A More Permissible Ritz Relaunches with Contemporary New Packaging by Bulletproof

A More Permissible Ritz Relaunches with Contemporary New Packaging by Bulletproof

Mondelēz International has worked with the London office of global brand design agency, Bulletproof, to revitalise the packaging for its Ritz snacking portfolio, as part of an overall relaunch of the iconic cracker brand. Bulletproof had already put the glitz back into Ritz back in 2013, when it created the pack design that placed the iconic […]