90% of the population probably doesn’t notice, but the world we live in is built for right-handed people. So on International Left Handers Day (August 13), OREO made sure the other 10% of the population gets some love. Creative agency 360i partnered with OREO to give left-handers all over the US a new way […]
Cadbury has unveiled a new £3million marketing campaign around its number one singles bar, Cadbury Twirl. The campaign by VCCP, represents a completely new direction for the brand, it aims to build a more emotional connection with the brand and celebrates the uniqueness of the product. The new creative draws attention to those quiet moments […]
Recently, International Delight started selling half-gallon jugs of Oreo-flavoured iced coffee, on sale for a limited time at grocery stores like Walmart. Clearly they were happy with the performance of the coffee, because now they have launched an Oreo-flavoured coffee creamers. Starting July 18, International Delight Oreo Cookie-flavoured creamer will be in grocery stores US-wide. […]
Cadbury is launching a brand new campaign by VCCP, to celebrate and drive trial of the range of products under the Cadbury Dairy Milk Oreo portfolio, including recent launches Cadbury Dairy Milk Oreo Sandwich and Cadbury Oreo Bites. Designed to appeal to a younger audience (18-25), the social-led initiative includes a partnership with well-known influencer […]
Independent creative agency RPM are working again in 2018 with Mondelez International on the Cadbury Easter Egg Hunt for 2018. This will be the 11th year the event has run in partnership with The National Trust and The National Trust of Scotland, and RPM’s 5th year managing the campaign, which looks to leverage the ritual […]
Oreo, the Mondelēz International-owned biscuit brand, has launched an out-of-home (OOH) campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. The focal point of the OOH campaign is a specially built, interactive digital poster within a fully wrapped bus shelter on London’s busy New Oxford Street. It offers passers-by […]
More brands are developing their own augmented reality experiences, as the expense and technical ability needed to produce them have decreased and the desire for mobile entertainment has grown. Oreo is the latest, building its own mobile gaming app called “The Great Oreo Cookie Quest,” which engages users with a virtual scavenger hunt. Oreo’s game […]
Mondelez India has partnered with Carat to launch an innovative campaign to celebrate Valentine’s Day on February 14. Titled “Pop Your Heart”, the campaign promotes Cadbury Dairy Milk Silk’s Special Edition pack for Valentine’s Day amongst the social media savvy but romantic millennials. For the record, Cadbury Dairy Milk Silk recently launched the special edition […]
Cadbury is focusing on little acts of kindness in its relaunched marketing for Dairy Milk, as revealed in the first work from VCCP since the Mondelez brand appointed it as lead global agency in 2017. The strategy behind the campaign is to take the Cadbury brand back to its roots as a family brand […]
Cadbury is releasing a limited number of Creme Eggs made with white chocolate and offering cash prizes to those that find them in a Willy Wonka-esque competition. The eggs will be packaged in the standard Creme Egg wrapping and stacked with ordinary Creme Eggs. Mondelez has not said how many white eggs will be made […]