Cookie Catastrophe Strikes Chocolate Community in LOBO Campaign for Lacta 5Star

International creative studio LOBO crafts a sugar-coated world in the campaign “Chocolate World” for confectionery company Mondelez International’s Lacta 5Star, out of Wieden + Kennedy Brazil.

In the six spots, the studio animates a cocoa community coexisting in peace, achieving high-profile success in space and beyond, before torrents of extra-terrestrial cookies descend from the atmosphere and wreak graphic cartoon havok on the citizens below.

Each spot ends with caramel-laden tragedy as the camera pans back, revealing that all of the activity actually takes place inside a Lacta 5Star chocolate bar.

LOBO recently applied their two decades of work for a hallmark introductory film for the Annecy International Animated Film Festival, a celebration which this year recognised 100 years of Brazilian animation history.

The studio took home from the festival the prestigious Cristal Award for a Commissioned Film for their LeicaM-Monochrom campaign, “Everything in Black and White.”

Source: Little Black Book

You must be logged in to post a comment Login