In celebration of the nation’s resilient playful spirit, OREO launches The Playful Network

In celebration of the nation’s resilient playful spirit, OREO launches The Playful Network

OREO, the Mondelez-owned cookie brand, in partnership with Digitas UK, is celebrating the amazing human connections we made during lockdown by launching a new network for the nation – theplayfulnetwork.com. The Playful Network doesn’t deliver super-fast 5G or state-of-the-art technology but instead celebrates our collective playfulness. Because after everything that’s happened this year, the one thing […]

Limited Edition Twirl Orange Returns

2020’s biggest event

Limited Edition Twirl Orange Returns

Cadbury is launching the world’s first ever presale of a chocolate bar with the return of Twirl Orange in yet another limited edition launch on 18th August 2020, in a campaign created by VCCP. Last year Cadbury launched Twirl Orange as a limited-edition bar, and the British public went wild for it. Fans travelled across […]

OREO promotes playfulness in lockdown in new campaign by Digitas UK

#stayhomestayplayful

OREO promotes playfulness in lockdown in new campaign by Digitas UK

OREO, the Mondelez-owned cookie brand, is bringing a touch of playfulness to our current times in a new social media campaign created by Digitas UK called The OREO Playbook. In a series of posts across Facebook, Twitter, and Instagram, OREO is aiming to give people ideas of playful and accessible activities that will help brighten […]

Stimorol set to be star of the gum aisle with revitalised visual identity and portfolio architecture by Bulletproof

Stimorol set to be star of the gum aisle with revitalised visual identity and portfolio architecture by Bulletproof

Bold new branding aims to drive consumer reappraisal while capturing the attention of Millennials looking for ‘cool’ refreshment Strong portfolio design delivers strong shelf blocking while ensuring consumers can easily navigate this extensive range of 70+ skus European gum brand Stimorol is set to revitalise the gum category with the relaunch of its entire range […]

Ten Biggest F&B Companies Failing People Who Grow Their Ingredients

Ten Biggest F&B Companies Failing People Who Grow Their Ingredients

The social and environmental policies of the world’s ten biggest food and beverage giants need a major shake-up, said international relief and development organization Oxfam America as it launched its new global campaign called ‘Behind the Brands‘. The campaign was launched with new research that for the first time scores and ranks the agricultural policies, […]