Dragon Rouge has created the packaging for a new range of ready meals to be sold exclusively in Morrisons. Kerry Foods turned to the design agency to create the brand name and pack design. Branded as Loaded, there are nine ranges including Chicken Tikka Masala, Mac ‘n’ Cheese and Piri Piri Chicken. Dragon Rouge took […]
Morrisons’ focus on fresh food and own brand products is failing to boost sales as it struggles to communicate its brand identity to consumers. The supermarket says sales in stores open for more than a year fell 1.6 per cent in the 26 weeks to August 4, compared with a 0.9 per cent drop a […]
Morrisons is to launch an online grocery website which will allow customers to shop for home deliveries. The move comes as Morrisons has announced a long-term agreement with Ocado, which will allow the supermarket to start delivering groceries to customers by January 2014. Morrisons says the Morrisons.com grocery website will have ‘a clear Morrisons look […]