Kerry Foods turned to the design agency to create the brand name and pack design. Branded as Loaded, there are nine ranges including Chicken Tikka Masala, Mac ‘n’ Cheese and Piri Piri Chicken.
Dragon Rouge took inspiration from the ‘big fill’ idea and created a chunky fork icon, strong colour coding and abundant food photography. Loaded ready meals are on sale in Morrisons stores nationwide.
Deborah Carter, client director at Dragon Rouge said: “Working on the creation of the Loaded brand with its mouth-watering array of generous meal ideas made us all feel hungry. We now can’t wait to see Loaded with its bold graphics and manly persona on sale in store.”