BrandOpus has partnered with long term client Hall & Woodhouse to create Badger Daring Diver, a new addition to the Badger range. As a favourite countryside animal, the mallard featured on the Daring Diver packaging was a natural fit to join the other rural personalities that feature across the Badger portfolio of beers, playing on […]
Consultancy M Worldwide has designed a new bespoke store format for supermarket Morrisons, which is being applied to branches in Surrey, Gateshead and Milton Keynes. The Format Flex design, created by the consultancy alongside Morrisons’ in-house team, intends to create tailored layouts and product ranges for different local areas. It has already been applied to […]
[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/01/SmartSwaps-40s-TVC.webm” src1=”https://www.fabnews.live/wp-content/uploads/2015/01/SmartSwaps-40s-TVC.webm” width=”600″ height=”360″] Change4Life, the UK Government’s healthy living drive, has unveiled its traditional January campaign which this year focuses on encouraging parents to reduce the sugar intake of their children by making product swaps. The £2.6m ‘Sugar Swaps’ campaign, created by M&C Saatchi, launches January 5 across TV, radio, digital and outdoor […]
Belgian Abbey beer Leffe, has launched two new variants in the UK, Leffe Ruby and Leffe Nectar, as the brand continues to grow the abbey beer category. Available in 750ml bottles, the two new variants join Leffe’s core range of Blonde and Brune to complement the increased demand for innovative flavours and interesting tastes in […]
Morrisons has unveiled its online grocery store, featuring a virtual bakers, butchers and fishmongers. Deliveries will begin across much of the Midlands on 10 January 2014, with customers to receive a one-hour time slot of when their goods will be delivered. Dalton Philips, chief executive of Morrison, said: “This fresh food offer will be the […]
Morrison’s is reportedly set to push its fresh food offering as a point of difference from the other big four supermarkets when it finally unveils its e-commerce model later this week. The retailer is the last of the Big Four supermarkets – Tesco, Asda, Sainsbury’s and Morrison’s – to launch an e-commerce operation. Its delivery […]
Elmwood has created new designs for Morrisons’ own-brand wine ranges, aiming ‘to transform the supermarket in to a true wine destination’. Elmwood has previously worked with Morrisons on projects including packaging for the Just for Kids readymeals range, branding the Little Big baby range and creating the identity for the Market Street offer. The project […]
Morrisons is hoping to steal a march on its rivals in the run-up to Christmas with a new marketing campaign aimed at boosting customer loyalty in the run-up to the crucial festive trading period. The ads, which are appearing in newspapers and on TV, see the return of the supermarket’s ‘Big Christmas Bonus’ strapline, offering […]
Dragon Rouge has created the packaging for a new range of ready meals to be sold exclusively in Morrisons. Kerry Foods turned to the design agency to create the brand name and pack design. Branded as Loaded, there are nine ranges including Chicken Tikka Masala, Mac ‘n’ Cheese and Piri Piri Chicken. Dragon Rouge took […]
Morrisons’ focus on fresh food and own brand products is failing to boost sales as it struggles to communicate its brand identity to consumers. The supermarket says sales in stores open for more than a year fell 1.6 per cent in the 26 weeks to August 4, compared with a 0.9 per cent drop a […]