Morrisons has cooked up and released a series of recipes designed to help football fans get through the emotional rollercoaster of this summer’s Euro 2016 tournament. The dishes have been developed by the supermarket to accompany the feelings of Celebration and Comfort – the likely emotions that will be felt by home nation football fans this summer.
The Morrisons Emotion Cookbook is the first time food has been specifically designed to satisfy people’s emotional cravings. Former England goalkeeper David Seaman has helped test the Emotion menu by reliving the highs and lows of his international career and eating the Celebration and Comfort meals accordingly.
Morrisons – the second largest fresh food producer in the UK – expects to welcome more than 11 million customers into its stores each week this summer as the nation soaks up sporting events including Euro 2016, Rio Olympics, home Test Matches and Wimbledon.
Richard Jones, head chef at Morrisons, comments: “We’ve had great fun cooking up a series of dishes designed to trigger a specific emotional response, and are confident we’ve got a meal to match any match. Our celebration recipes are based on foods that are typically found at big occasions so evoke memories of parties and good times. And our comfort recipes are based on homemade classics – instantly taking our customers back to childhood and memories of meals made with love and care. David understands the highs and lows of football tournaments more than most so was perfectly qualified to give our emotion recipes the first reviews.”
Former England goalkeeper, ‘Safe Hands’ David Seaman, who won 75 times international caps and played in Euro 1996 and Euro 2000, comments: “Anybody that knows me knows I like my food, so when I was offered the job as a food tester I jumped at the chance. It was an emotional day taking a trip down football memory lane and reliving the highs and lows of my England career, but the reviews are in and I am pleased to say that the celebration recipes made the high moments taste better, whilst the comfort food took the edge off memories of knockouts and lost penalty shoot-outs. I would recommend football fans check out the cookbook as it might just help them get through what is bound to be another emotional rollercoaster of a tournament.”
David Seaman’s Best & Worst Moments Matched to Food:
Celebration – The Highs:
David Seaman’s England v Scotland penalty save, Euro 1996, with whole fillet salmon: “The penalty save against Scotland was brilliant because we were struggling in the game, but there was one man more relieved than me and that was Tony Adams who gave the penalty away. After the save Tony came up to me and gave me a massive kiss and I noticed he hasn’t shaved as he had a very bristly chin. A great moment.”
David Seaman’s England v Spain penalty save, Euro 1996, with Parmesan chicken bites: “The greatest moment would be the Spain penalty save. They were a really good side and we had got it to penalties and I got the opportunity to make a save that put us through. Although if you watch the footage I did not know that at the time and only realised when everyone was running towards me celebrating.”
Comfort Eating – The Lows:
David Seaman’s England v Brazil, conceding Ronaldinho free-kick, World Cup 2002, with sausage and mash: “My worst moment in an England short has got to be Ronaldinho in the World Cup. He scored a long-range free kick, which he did not mean, but still does not ease the pain. I broke down in tears as it meant so much to me.”
Fish pie matched to David Seaman’s England v Germany, penalty shoot-out loss, Euro 1996: “Germany. Penalties. Got beat again. Devastating. I was expecting to save some penalties and be a hero, but I could not get close to any. It was not to be and we were gutted. But we had a good tournament and reached the semi finals so we had a celebration afterwards regardless.”