As a favourite countryside animal, the mallard featured on the Daring Diver packaging was a natural fit to join the other rural personalities that feature across the Badger portfolio of beers, playing on the rural provenance of the brand.
Building upon the distinctive and recognisable design framework BrandOpus had previously created for Badger, Daring Diver depicts a village pond scene of a duck diving underwater, chasing after wayward hops, whilst the ale’s biscuity tasting notes are brought to the fore through the use of coppery tones.
Anna Corbett, Brand Marketing Manager for Badger at Hall & Woodhouse, comments: “BrandOpus continue to bring the countryside to life on Badger bottles with their quirky take on familiar countryside characters; delighting both the shopper and the drinker. Daring Diver beautifully integrates the cheeky mallard character into the design within the typography, for consumers to discover as they enjoy their Badger beer.”
Badger Daring Diver is exclusively available Morrisons nationwide in the UK from June.