Nature Valley Inspires UK To #Visitnature With Tripadvisor

Nature Valley Inspires UK To #Visitnature With Tripadvisor

The UK’s #2 cereal bar brand, Nature Valley, has teamed up with Tripadvisor, the world’s largest travel platform, to encourage Brits to explore some of the UK’s most beautiful nature spots in a new £1.8 million #visitnature campaign. The promotion, which will see Nature Valley become the first ever FMCG brand to partner with Tripadvisor in […]

Nature Valley and Space are Set to Bring a Taste of Nature to the Nitto ATP Finals

Nature Valley and Space are Set to Bring a Taste of Nature to the Nitto ATP Finals

At 2018’s Nitto ATP Finals (11th-18th November), creative agency Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’. The activation is set to bring the spirit of the great outdoors into one of the world’s biggest indoor arenas. Visitors to the […]

Nature Valley Pays Tribute to ‘Battle of the Sexes’ to Drive Tennis For Everyone with Westfield Activation

Nature Valley Pays Tribute to ‘Battle of the Sexes’ to Drive Tennis For Everyone with Westfield Activation

To celebrate the inclusivity of tennis and as part of Nature Valley’s commitment to driving participation in tennis in Britain, the cereal bar brand and official partner of British Tennis, created a full size tennis court in Westfield Shopping Centre, Shepherd’s Bush, and invited tennis champions, celebrities, social media influencers, and the general public, to […]

Nature Valley Encourages the UK to Go Outdoors and Pick up their Tennis Rackets

Nature Valley Encourages the UK to Go Outdoors and Pick up their Tennis Rackets

Nature Valley has launched their first integrated tennis campaign to leverage its position as the Official Snack Bar of the Lawn Tennis Association (LTA) and demonstrate its commitment to British Tennis “The Court is Yours” campaign, created by London-based agency Space, aims to encourage greater participation at grassroots level whilst capitalising upon the recent revival […]

Introducing Nature Valley Protein – The Official Snack Bar of UK Tennis

Introducing Nature Valley Protein – The Official Snack Bar of UK Tennis

Nature Valley is set to accelerate further growth within the Healthier Biscuits category as it introduces a new and improved Protein bar range. The snack bar brand is also announcing its partnership with the Lawn Tennis Association (LTA) as the official snack bar of British Tennis. Available to convenience retailers in 85p PMP (RRP) and non-PMP […]

Nature Valley Unleashes Field Force To Help Retailers Drive Sales

Nature Valley Unleashes Field Force To Help Retailers Drive Sales

Nature Valley, one of UK’s most popular snacking bars from General Mills, is introducing a national field sales team to help independent convenience retailers increase their sales in the hugely popular and growing food-to-go category. Kicking off now, the field team will be making thousands of visits to stores right across the country, offering tailored […]