The brief will see TALK.GLOBAL support Flora’s brand relaunch with an ambitious, integrated campaign focused on elevating the taste credentials of the product and driving brand reappraisal. Launching in March 2019, the integrated campaign will encompass news generation, experiential, social and brand partnership activity to deliver relevant, engaging, sustained support. The win closely follows the […]
Following an extensive agency review process, Fulfil, the UK’s fastest growing high protein bar, has appointed The Community as its partner agency, effective immediately. Blue 449 has also been appointed to manage the media brief. “The Community excelled by helping us to articulate the Fulfil brand promise and inspired us with their creativity and unique understanding of the […]
MOMA Foods, the creators of modern oat-based breakfasts and snacks has appointed St. Luke’s as its creative agency to handle its advertising and brand communications for the London-based brand. The agency’s first work, which runs until the end of February, will raise awareness of MOMA’s range of porridge sachets and pots, challenging assumptions that all […]
London-based independent creative agency, Impero, announce their appointment as a key strategic and creative partner for Pernod Ricard’s Havana Club rum. The agency will be responsible for taking the Cuban rum in a new direction by putting street-culture at the heart of the brand in order to establish its leadership within the category. Impero are […]
Heineken has awarded the global advertising business for Sol to J. Walter Thompson Amsterdam. After a short and non-traditional pitch involving three international agencies, Heineken selected J. Walter Thompson Amsterdam as its global partner to develop the new assets for the Sol Brand internationally. Sol, the original Mexican beer born in 1899, is one of […]
GODIVA Chocolatier, the leading premium Belgian chocolate company, announced that it has chosen two new partner agencies to elevate its iconic brand, redefining the consumer experience from purchase to consumption. McCann London and Hill+Knowlton Strategies have been selected for their omni-channel capabilities, global reach, and strategic insights. “Today, consumers expect more from the brands they […]
Unilever, one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products, has appointed independent digital agency, AnalogFolk as digital Agency of Record for the Food brand portfolio in the UK. AnalogFolk will look after brands including Marmite, Knorr, Pot Noodle, Hellmann’s, Colman’s, Bovril and Maille delivering against digital ambitions at […]
Hovis Ltd, the iconic 130-year-old well-loved British brand, has appointed Pablo as their lead creative agency. Having focused on baking the best possible product and communicating this via experiential and shopper marketing over the past two years, Hovis is looking to take a significant step forward in its marketing and communications activities and they have asked Pablo […]
Iris Worldwide has been chosen by Starbucks as creative agency for its EMEA region, following a competitive pitch involving an undisclosed number of agencies. The process was run through marketing intelligence provider Creativebrief. Iris will now support creative and execution for Starbucks across 41 markets, with new work expected to launch in 2018. Maria Sebastian, senior vice […]
Aspall Cyder has appointed its first ever major agency to lead its ambitious plans for growth in the cider category. The family-owned Aspall, one of the UK’s ‘coolest brands’ according to the CoolBrands report, is looking to expand its presence in the category and build increased equity in its brand. Aspall has tasked J. Walter […]