Global beer brand Heineken have launched a new contemporary packaging design across its consumer six pack, and 24 pack varieties. The new packaging features the brand’s iconic red star as a prominent feature on the front of each carton, symbolling quality and style, while maintaining Heineken’s status as a progressive and premium international beverage. The […]
Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, recently unveiled a new store design, the brand’s first in nearly seven years. The contemporary new look provides an exciting update to Dunkin’ Donuts’ current restaurant appearance and layout, reflecting the company’s evolution from a morning destination into a brand that serves people all […]
Blue Marlin has created the branding and packaging for Forces Sauces, a table sauce range that raises funds for charities Stoll and The Royal British Legion. Both charities work to support vulnerable and disabled current and ex-servicemen and women across the UK. Forces Sauces will initially launch with two flavours – Corporal Ketchup and Brigadier […]
PB Creative has designed the branding and packaging for new milk drink Wing-Co, featuring a mustachioed ‘wingman’ character. The consultancy was appointed by Wing-Co parent brand Arla at the end of last year following a recommendation from a previous client. It developed the name, tone of voice and visual identity for Wing-Co, a high-protein drink […]
Champagne house G.H Mumm is rolling out new packaging designs, developed by French consultancy Brandimage. The brand’s red ribbon, originally created in 1876 as a tribute to the Légion d’Honneur, has been updated with a more ‘intense, textured’ colour. The red ribbon is used again on the neck label, while the eagle coat of arms […]
JKR has designed new packaging for Islay single malt whisky Laphroaig. The consultancy created the designs following conversations with the Friends of Laphroaig, a community of fans of the whisky who interact with the brand online, as well as each ‘owning’ a square foot of land on Islay. Michael Cockram, senior global marketing director for […]
April sees the rollout of a redesign of the Options Hot Chocolate brand by Springetts Brand Design Consultants. Springetts were tasked with optimising the branding and pack design for the core and Indulgence Options ranges to broaden the brand’s appeal. “We developed a visual architecture to help the brand establish a dual tier approach, allowing […]
Family and Friends has created the look for a new Warburtons snack range Escapes in a bid to enhance the brand’s ‘better for you’ credentials. Family and Friends was appointed alongside strategic consultancy The Tulip Partnership and commissioned to rethink the brand proposition, undertake consumer research, name the range and develop a new look. Family […]