SunRice has launched a packaging rebrand designed by Sydney’s Boxer & Co. The rebrand reshapes the packaging from landscape orientation to portrait. “Whilst being a clear evolution of the old pack, this product has moved into a portrait pack, which enhances shelf visibility and features an innovative re-sealable pouring spout,” Boxer and Co said in […]
Tavern Snacks has unveiled a revamp of its brand identity, including new packaging and an updated logo. Greenwich Design created the packaging for the brand’s salted peanuts, dry roasted peanuts, honey roasted peanuts and roasted cashews, as well as its newly launched chilli peanuts. The packaging for each was created using relevant colour cues and […]
On the heels of its current “Bursting with Life” ad campaign, Del Monte continues to bring to life its brand positioning by reestablishing the role of its packaged fruits, vegetables, and tomatoes in contributing to a healthy lifestyle. For the first time in more than 25 years, Del Monte Brand has updated its packaging and […]
According to Underconsideration, US restaurant chain T.G.I. Friday’s has rolled out a new logo. Launched together with a new URL, NewFridays.com, the new logo features a sleeker and more modern look. The restaurant brand dropped its punctuations in its name—from “T.G.I. Friday’s” to “TGI Fridays”—and its original shape, to have its retained bold red-and-white diagonal […]
Aunt Bessie’s has unveiled a refreshed brand look created by Springetts Brand Design Consultants, launching at the end of August. Tasked with revitalising the expanded Aunt Bessie’s product portfolio, the new look aims to create more of an emotional connection with consumer. Design and photography have been used to communicate the brand essence of ‘roastiness’, […]
Manchester-based consultancy Design by Day has created the branding and packaging for The Great British Butcher range of seasonings, marinades and sauces. The range is owned by MRC Flava, and products include Crunchy Curry Crumb, Bloody Mary Rub and British BBQ Rub. Design by Day was briefed to create designs that reflect the company’s British […]
Pernod Ricard’s Absolut has unveiled a new look for its flavoured vodka range, rolling out across the UK in August 2013, with Absolut Pears and Absolut Raspberri the first to market, other flavours will follow throughout 2013 and 2014. The aim of the redesign was to “give our customers distinct designs that are unlike anything […]
Eight O’ClockCoffee, America’s original gourmet coffee since 1859, is stepping up its style with a momentous brand refresh this summer. With modern, sleek red packaging, tasty new varieties, and new consumer communication to be featured on air, online, and on the runway, Eight O’Clock Coffee will be taking to the coffee aisle with a fresh […]
Feta-type cheese brand Arla Apetina has refreshed its brand packaging in a bid to entice new customers and keep the product, which has been around since the 1970s, relevant in the current market place. Designed by pi global the agency was briefed with creating a strongly branded Apetina range complete with a clear visual messaging. […]
As demand for premium whisky continues to grow, owners of the world-renowned whisky, The Famous Grouse, recently approached Taxi Studio to redefine the packaging of The Black Grouse Alpha Edition, which is due to launch in Waitrose in the UK and roll out in international Duty Free outlets in August. The Alpha Edition is a […]