Sal’s Pizza Freshens Up with Rebrand

Sal’s Pizza Freshens Up with Rebrand

In 1990, Sal Lupoli opened his first Sal’s Pizza location in Salem, NH, in an 800-square-foot storefront along with his brother Nick. The brand became legendary for both quality and being the home of the Sal’s 19″, 3 lb. pizza. Some twenty-three years later the Sal’s Pizza brand has grown to over 36 corporate and […]

Baileys continues brand re-launch with development of elegant new bottle

Baileys continues brand re-launch with development of elegant new bottle

The makers of BAILEYS, the Original Irish Cream, announced the launch of a new bottle that evokes the brand’s modern, feminine sense of style. The new bottle, designed by acclaimed agency Lewis Moberly,  has been heightened and the shoulders lifted, to give a more elegant profile and pose a more alluring and impactful prospect on shelves […]

Taxi Creates New Identity For Golden Cap

Taxi Creates New Identity For Golden Cap

Finland is a cider superpower, at 9 litres per capita, Finnish cider consumption is the second highest in the world after Ireland. Golden Cap, Finland’s first and Original cider brand has been providing the best-tasting range of ciders to Finnish consumers since 1962. Sinebrychoff appointed Taxi Studio to reposition and redesign the brand, and packaging […]

Velvet Ice Cream Unveils Brand-New Look

Velvet Ice Cream Unveils Brand-New Look

Velvet Ice Cream lovers will soon see a brand new look on their favorite ice cream. Velvet has redesigned a fresh, new appearance for its ice cream packaging, which is rolling out to grocery stores and other retail outlets this week. Velvet fans will find that the new cartons continue to feature the same great […]