Bud Light is celebrating the St. Louis Blues and their first-ever championship by brewing a special batch of beer infused with the sounds and spirit of the Blues’ unofficial victory anthem, “Gloria” as performed by Laura Branigan. “Gloria is already ingrained into Blues history and the city of St. Louis, so Bud Light is toasting our hometown team by […]
Hockey fans know Boston Bruins’ winger David Pastrňák can pile up the points with his one-timer, and now America is finding out he can score in a new national advertising campaign from Dunkin’, the official U.S. coffee, donut and breakfast sandwich of the National Hockey League. Pastrňák, an NHL All-Star and the league’s co-leader in power play […]
The National Hockey League (NHL) and Jägermeister have entered into an agreement in which Jägermeister will become an official partner of the NHL in the US with the designation of “official shot of the NHL.” As part of the partnership, Jägermeister will create compelling and engaging 360-degree, integrated programs that will be supported across various […]
On October 8 the puck droped for the National Hockey League’s 2014-15 season and for many hockey fans the action really started at Noon during the 2014 Molson Canadian NHL Face-Off event at Toronto’s Yonge-Dundas Square. The event, which featured a free concert by The Tragically Hip, giveaways and a live broadcast viewing party featuring […]
Amid record-low temperatures nationwide and chatter about the weather conditions in the northeast over the next two weeks, Coors Light not only is welcoming the cold, it’s embracing the “Super Cold” with a week-long Facebook giveaway and a series of exciting events. The beer that delivers “refreshment as cold as the Rockies” to legal-drinking-age consumers […]