by Jamie Williams who is Managing Partner of creative agency isobel and a member of the British Guild of Beer Writers
This time last year, I asked in this publication ( FAB News ) if 2019 might be the year non-alcoholic beer explodes into the mainstream. It had been a small, yet steadily growing category, without any major investment in UK consumer communication campaigns. But the scene seemed to be set for significant growth. And that’s exactly what […]
Chipotle is looking to prove its TV commercials actually drive sales of tacos and burritos. As TV networks work to compete with Google and Facebook, the industry has been on a mission to prove that airing a commercial will lead to some sort of business result for marketers—the holy grail being, of course, driving a […]
Bacardi, the world’s most awarded rum, has unveiled its plans to heat up the season with the debut of two new flavours – Bacardi Grapefruit and Bacardi Raspberry flavoured rums. For those looking to mix up refreshing Bacardi Grapefruit or Bacardi Raspberry cocktails at home, the rum brand will be offering monthly specialty cocktails available to purchase through […]
Marmite has lost its position as Britain’s favourite branded toast-topper to Rowse Honey as the UK’s love-hate relationship with the savoury spread took a turn for the worse. Sales of Marmite dipped 5% in terms of value and 1.2% in volume while sales of Rowse Honey soared nearly 18% in value and 21% in volume […]
