To encourage people to get active, Saka Natural Mineral Water is giving away hundreds of Saka Gym Kits throughout 2014. Saka Gym Kits One of the UK’s fastest-growing water brands, Saka Natural Mineral Water is building a growing reputation as one of the water brands of choice. As part of their mission to communicate a […]
The New Year is here and after indulging in all the holiday temptations, it’s time to start shedding those pounds. The best way to do it? With a diet that includes key power foods and exercise. Studies show milk can help dieters get leaner. And to get motivated, the California Milk Processor Board (CMPB), the […]
As a new year begins and consumers return to work, many will be looking for an energy kick. But according to new research from Mintel, nearly six in 10 Americans (59%) who are current energy drink or shot users say they worry about the safety of energy drinks and energy shots. However, despite allegations of […]
TBWA\Chiat\Day‘s latest spot for Gatorade broke on Christmas day. http://www.youtube.com/watch?v=sB6AS9bfEx8 Whether you’re a professional or an everyday athlete, “Cadence” celebrates the dedication, persistence and repetition of athletes around the world who all know what it takes to win. Featuring Dwyane Wade, Serena Williams, Derek Jeter and Robert Griffin III, Gatorade celebrates a day-in-the-life of athletes […]
After getting shoppers in Milan to share a cab ride together, Coca-Cola’s latest ‘Happiness’ stunt involved giving out free wrapping paper to shoppers in Belgium. Together with Duval Guillaume, it created billboards that dispensed wrapping paper and installed several of them in shopping malls across the country right before Christmas. Shoppers could help themselves to […]
Coca-Cola is launching a multi-channel brand campaign dubbed “Reasons to Believe”, a push designed to remind consumers there is more good than bad in the world. http://www.youtube.com/watch?v=vPqtwPhrwi0 The new ad campaign centres around a 60-second TV spot, soundtracked by a child choir version of Candi Staton’s 1986 single “You Got the Love”. It shows negative vignettes – […]
http://www.youtube.com/watch?v=Wxf51cxqglk It wouldn’t be the holidays without a warm and fuzzy seasonal ad from everyone’s favorite soft drink company, and Coca-Cola’s Christmas ad is definitely high on the feel-good factor. Created by advertising agency DAVID, the ad features a Coca-Cola cab ferrying passengers amidst the busy holiday rush in Rome, picking up passengers going the […]
Exotic coffee merchants, Sea Island Coffee has secured two prestigious listings in the gourmet grocery section at Harrods, London and the gourmet food collection at Heathrow Terminal 5’s Caviar House & Prunier store. These exciting collaborations, which will showcase a wide range of specialist coffees including Jamaica Blue Mountain, Hawaii Kona and Signature Espresso Blend among […]
innocent will introduce a new long-term strategic approach to their consumer marketing with the launch of a brand new campaign this January. Moving away from a focus on individual products, the new approach will see innocent communicating to consumers on an emotional level, putting the innocent brand at the heart of their campaigns under the […]
A businessman from County Durham has announced the launch of a new functional soft drink which, when consumed regularly, will help to reduce the chances of developing Alzheimer’s disease and dementia later in life. The pioneering soft drink – which is a world first – will be available exclusively online from January 2014 and is […]