Want to get an added competitive edge in the push to look good on social media? JWT Singapore and Berocca have created the Berocca Social Booster widget to give young Singaporeans that extra edge on Facebook, putting them one step ahead amongst the hipsters and lead opinions on social media. Berocca Boost is a performance […]
YouTube is moving ahead with the message that ‘brands should act as publishers’ in Europe, signing up Nespresso as its debut brand partner here, after earlier pilot schemes in the US. Speaking at YouTube’s Brandcast event earlier this week, Dan Cobley, Google’s UK MD, told attendees Nespresso would be the first European partner for the […]
http://www.youtube.com/watch?v=D_LFOvbG-Ko&feature=youtu.be #FUTBOLNOW – Pepsi builds global excitement for a yearlong football platform with the launch of a new campaign, “The Trick,” starring four-time “FIFA World Player of the Year” Leo Messi, #10. The fast-paced 30-second TV spot opens on Messi performing a fancy footwork trick with an iconic can of Pepsi. Football enthusiasts around the […]
http://www.youtube.com/watch?v=ogVHwYu2gAU The Coca-Cola Company announced they will work to bring Ekocenter– a kiosk designed to improve the well-being of communities – to 20 countries by the end of 2015. The project is in partnership with DEKA R&D, IBM, Inter-American Development Bank (IDB), McCann Health, NRG Energy (NRG), Qualcomm Technologies and UPS. Coca-Cola’s announcement brings to […]
BrandOpus has designed the limited edition 80th anniversary packaging for Twinings English Breakfast tea, which the consultancy says was the ‘first designer tea’. The tea was created in 1933 to accompany the popular breakfast choices of the day. BrandOpus has worked with Twinings on a number of previous projects including the Signature Blends range, Everyday […]
Newhall Coffee Roasting Company declared its covenant to answer the urgent, life-sustaining necessities of mankind through sales of coffee. Starting October 8, and through the end of the year, each 2lb bag of “I Was Hungry” coffee sold at Costco, Sam’s Club and online at newhallcoffee.com will provide 10 meals to suffering children in America […]
Fashion designer Elie Saab has given the bottle of French mineral water brand Evian a makeover, as a limited edition bottle design. Featuring intricate lace patterns signature to Saab—which were seen on his famous embroidered wedding gowns—the limited edition Evian bottles take on a feminine and an elegant look. Although the custom-made lace design of […]
The Best Part of Wakin’ Up has always been Folgers in your cup and now there is another way to brighten your entire day. The makers of Folgers coffee are excited to announce the launch of The Best Part, a new interactive way to read and share positive news through social news feeds. Facebook, Twitter […]
Mondelez International, the world’s second largest coffee company, will expand its global coffee footprint, entering the Dutch and Australian markets through the Carte Noire and Velours Noir brands. In addition, the company will further expand its new Nespresso-compatible espresso capsule offering to Spain. In the Netherlands, Mondelez International will launch a full range of coffee […]
Starbucks is pushing its largest ever investment in food in the UK through a flurry of new products and revamped packaging in an attempt to extend its reach beyond coffee and take a larger bite out of the fast-food market. The coffee chain will introduce a selection of baked goods for its breakfast range alongside […]