With the National Association of Convenience Stores (NACS) show returning to Atlanta for the first time since 2010, executives from Coca-Cola didn’t have to travel very far from the company’s downtown headquarters to the show’s location at the Georgia World Congress Center. That was probably a good thing considering that they certainly had their hands […]
BBDO has launched an exciting new campaign in partnership with Starbucks China, to encourage people to take time away from their busy lives to engage in real conversations. Starbucks China is seen as aspirational, authentic and international; a place to connect with others in a meaningful way. With this in mind Starbucks paired up with […]
Costa, one of UK’s favourite coffee shop, announced that it will be opening a new store within Heathrow’s Terminal 2: The Queens Terminal in June, 2014. With an investment of close to £1 million, the 3,000 sq ft store located in international departures will be a unique store design in the Costa estate. With coffee […]
Tea Forte, the global luxury tea company, announced the launch of their innovative line of Noir pan-roasted black teas. Carefully crafted using select leaves from the famed Jamguri tea garden in the Assam highlands in Northern India, Noir tea offers a robust concentrated character to delight even the coffee purist. “While tea is the second most consumed […]
Starbucks may be readying a large-scale rollout of carbonated drinks, Advertising reports, citing a recent trademark filing by the coffee giant for the term “Fizzio.” The filing coincides with Starbucks’ recent testing of a line of carbonated drinks in Atlanta and Austin, and “fueled speculation,” Advertising Age wrote, that the company is “about to make […]
The Scott Family, the original and only owners of the Coca-Cola Bottling Plant in Biscoe, North Carolina, are selling at public auction the Coca-Cola memorabilia, collectibles, equipment and real estate associated with their former business. Bottling operations began at the plant in 1909 and continued until the business was sold to Coke Consolidated in 1990. […]
Want to get an added competitive edge in the push to look good on social media? JWT Singapore and Berocca have created the Berocca Social Booster widget to give young Singaporeans that extra edge on Facebook, putting them one step ahead amongst the hipsters and lead opinions on social media. Berocca Boost is a performance […]
YouTube is moving ahead with the message that ‘brands should act as publishers’ in Europe, signing up Nespresso as its debut brand partner here, after earlier pilot schemes in the US. Speaking at YouTube’s Brandcast event earlier this week, Dan Cobley, Google’s UK MD, told attendees Nespresso would be the first European partner for the […]
http://www.youtube.com/watch?v=D_LFOvbG-Ko&feature=youtu.be #FUTBOLNOW – Pepsi builds global excitement for a yearlong football platform with the launch of a new campaign, “The Trick,” starring four-time “FIFA World Player of the Year” Leo Messi, #10. The fast-paced 30-second TV spot opens on Messi performing a fancy footwork trick with an iconic can of Pepsi. Football enthusiasts around the […]
http://www.youtube.com/watch?v=ogVHwYu2gAU The Coca-Cola Company announced they will work to bring Ekocenter– a kiosk designed to improve the well-being of communities – to 20 countries by the end of 2015. The project is in partnership with DEKA R&D, IBM, Inter-American Development Bank (IDB), McCann Health, NRG Energy (NRG), Qualcomm Technologies and UPS. Coca-Cola’s announcement brings to […]