Coca-Cola’s Interactive Subway Ad Urges Commuters To Take The Stairs

Coca-Cola’s Interactive Subway Ad Urges Commuters To Take The Stairs

Based on the idea that one can lead a non-sedentary, healthy lifestyle by making small changes to their everyday routine, advertising school Escola Cuca in Sao Paulo, Brazil has created an interactive subway ad for Coca-Cola that urges commuters to take the stairs. The ad consists of placing a weighing scale at the base of […]

Starbucks Unveils ‘Holiday 2013’ Paper Cup Designs

Starbucks Unveils ‘Holiday 2013’ Paper Cup Designs

It is known that when coffee giant Starbucks starts using red paper cups—rather than its de rigueur white paper cups—Christmas is round the corner. For this year’s holiday season, the coffee company has unveiled new designs for its red paper cups. Devoid of the iconic snowmen, ice skaters and other characters, the new ‘Starbucks Holiday […]

The Big Knit Celebrates 10 Years With its Biggest Big Knit Ever

The Big Knit Celebrates 10 Years With its Biggest Big Knit Ever

innocent’s Big Knit campaign turns ten this November, and to celebrate, the behatted smoothies will be found in more retailers than ever before. The smoothie producers have partnered with 12 different customers to pop over a million little woolly hats on innocent smoothie bottles in thousands of stores around the country, with the promise of donating […]

Coca-Cola Offers Youth Clubs of San Diego an Active, Educational Experience

Coca-Cola Offers Youth Clubs of San Diego an Active, Educational Experience

Millions of soccer fans have their eyes on the Mexican national team with hopes of a 2014 World Cup qualification. At the upcoming game against Finland in San Diego, 12 teens will join their heroes on the pitch as official on-field ball handlers. The youngsters, who represent the Boys & Girls Clubs of Greater San […]

Starbucks Lets You Buy A Coffee For Your Friend With Twitter

Starbucks Lets You Buy A Coffee For Your Friend With Twitter

http://www.youtube.com/watch?v=AxPZj9x_Dsk You may soon be able to buy coffee for a friend from Starbucks using Twitter, if a beta trial by the coffee giant is successful. ‘Tweet-a-Coffee’ lets you buy a $5 gift card by linking your credit card to your Starbucks account and syncing it to Twitter. Simply tweet “@tweetacoffee” with the Twitter handle […]

Sydney’s Workshop Aims For Australia’s Largest Soft Drink Launch For Lipton

Sydney’s Workshop Aims For Australia’s Largest Soft Drink Launch For Lipton

Sydney creative agency Workshop has unveiled what it describes as one of Unilever Australia‘s largest ever soft drink launches. Its campaign for Lipton Ice Tea Sparkling is aimed at challenging the biggest brands in the category. “As we were launching a new product we wanted to create something that would stand out in a category […]

Cuisinart & Mr. Coffee Models Top Consumer Reports’ Latest Tests of Coffeemakers

Cuisinart & Mr. Coffee Models Top Consumer Reports’ Latest Tests of Coffeemakers

Serious coffee drinkers don’t have to spend a fortune to brew a good cup of Joe at home. In Consumer Reports‘ latest tests of nearly 100 coffeemakers, models from Cuisinart and Mr. Coffee delivered convenience and optimal brewing that count. Consumer Reports evaluated seven types of coffeemakers including conventional drip machines, brew-and-dispense models and pod […]

A Concept Design That Gives Energy Drinks A Superheroic Makeover

A Concept Design That Gives Energy Drinks A Superheroic Makeover

Designed by Mike Karolos, this clever idea shows that consuming an energy drink does make us feel quite superheroic. Using these motifs, Karolos likens getting an extra surge of energy to having superpowers, adorning these cans with minimalistic illustrations of iconic Marvel and DC superheroes. Sadly, these energy drinks are not in production, but this […]

Martinson Coffee Launches #YouCantFakeReal Sweepstakes

Martinson Coffee Launches #YouCantFakeReal Sweepstakes

The Martinson Coffee will hit the streets of New York City this fall to show New Yorkers why you can’t fake real, kicking off the #YouCantFakeReal social media sweepstakes that will give one lucky winner a year’s worth of free coffee. On October 28, 2013, two Martinson coffee trucks will kick start the sweepstakes acting […]

Coca-Cola Introduces A Taxi In Which Passengers Pedal For A Discount

Coca-Cola Introduces A Taxi In Which Passengers Pedal For A Discount

http://www.youtube.com/watch?v=RRxbr4eAkTg The creatives at McCann, Chile have come up with a way to help Coca-Cola promote a healthier lifestyle. A taxi was equipped with a bicycle pedal attached to a machine which calculated the discount the passenger was entitled to as he pedaled. If the passenger stopped, the discount would decrease, somehow making exercise a […]