Following the brand’s move to reduce the sugar and calorie content of its formulation using the stevia extract, Glaceau Vitamin Water is now adding a new variant to its rainbow portfolio. New citrus-guava flavour Sunshine features an exciting vitamin mix including vitamin D. To drive trial of the Sunshine SKU at launch, packs will feature […]
Nestlé is helping to accelerate the development of China’s coffee industry with the construction of new facilities that will provide farmers with training in improved growing techniques, at the same time as promoting the beverage to more consumers. The company has signed a memorandum of understanding with the local government in Pu’er, Yunnan province, agreeing […]
NBA sensation Tracy McGrady is inviting fans to make the hottest season of the year, summer 2013, the most unforgettable experience ever by participating in the “Evolution of Hydration.” Beginning April, fans are encouraged to text their answer to the question “What’s T-Mac drinking” with the opportunity to be one of the lucky 10 grand […]
Lipton, America’s favorite tea brand, has enlisted actress Kat Dennings to shine a spotlight on its iconic black tea with new online ads that encourage new and younger consumers to drink more tea and find brightness in their day. The spots, titled “Brighten Your Day with Lipton Tea ,” mark the latest effort in Lipton’s […]
A Nestlé brand that started as an idea to solve the problem of what to do with unsold coffee is celebrating its 75th anniversary and its position as one of the world’s favourite drinks. Today more than 5,500 cups of Nescafé instant coffee are consumed every second with different varieties catering to different tastes and […]
For US coffee company Caribou Coffee, Minneapolis-based ad agency Colle+McVoy designed themed coffee cups and napkins that aim to inspire consumers. The coffee cups feature various graphics paired with phrases that metaphorically talk about life, and the napkins encourage customers to buy a drink for a friend or get creative. Caribou Coffee sought to refocus […]
Pepsi has unveiled a new single-serve bottle for its Pepsi trademark portfolio including Pepsi, Diet Pepsi, Pepsi MAX and Pepsi NEXT, marking its first design update since 1996. A visual expression of the brand’s Excitement of Now positioning, the bottle is rolling out in markets nationwide starting in April in 16-ounce and 20-ounce packaging, with […]
In a move that demonstrates its ongoing commitment to reducing calories in its soft drinks range, Coca-Cola Enterprises Ltd (CCE) is introducing stevia to Sprite this March. The reformulation has enabled the number of calories in the brand to be lowered by 30%. Sprite’s use of stevia extract also enables the brand to provide its […]
Coke Zero is turning to Conan O’Brien to add some pop to a March Madness campaign. O’Brien will appear in a spot Sunday during the NCAA tournament selection show on CBS. O’Brien’s Los Angeles-based show will be shot in Atlanta the first week of April just as the Final Four comes to town. Coke Zero […]
Nestlé is continuing to invest in Europe with the inauguration of a new £35 million water bottling facility in the United Kingdom. The Nestlé Waters factory in the town of Buxton, which bottles Buxton natural mineral water and Nestlé Pure Life spring water, is the latest in a series of investments the company has made […]