Britvic owned Purdey’s has released its first campaign with VCCP, featuring documentary-style realism to highlight the energising power of nature. This will be the first ‘natural energy drink’ to advertise on TV, positioning itself as a more natural alternative to traditional energy drinks. With energy cited as the fastest growing reason why people drink soft […]
In an attempt to encourage its tourists to behave more responsibly, Inspired by Iceland has launched the world’s first premium tap water brand. Kranavatn, Icelandic for tap water, is being promoted as a free, abundant, high quality product for consumption from any tap. By promoting its tap water, Inspired by Iceland – the official brand for Icelandic tourism – hope to be a […]
Coca-Cola has always championed young people, and while being young is mostly perceived as being carefree – reality couldn’t be further away from the truth. The average person makes over 30,000 choices a day and when you’re young making life defining choices can be terrifying… and with thousands of results an online search delivers, it’s […]
Due to many cultural factors the Vietnamese youth do not feel like they have a voice in cultural issues and decisions. This leads to a feeling of dissatisfaction for the most open and educated generation of Vietnam. However there is a new generation that has woken up, one that desires to have their voice heard. […]
England’s most famous football song, ‘Three Lions’, has been rewritten with a Lionesses twist to inspire the nation to get behind the England Women’s team ahead of the FIFA Women’s World Cup this summer. Lucozade Sport has reworked the original song as part of its campaign to inspire support for the Lionesses this summer. […]
Britivic’s Tango has launched a new campaign which includes a series of brave TV spots celebrating the iconic soft drinks brand’s ability to refresh. Their first activity in four years features two TVCs featuring new character, ‘Tanguru’, who is summoned by awkwardness and rescues teens from sticky situations. Tango’s campaigns are known and loved for […]
In just the three years since launch, Seedlip has not only taken the drinks world by storm, but has established new behaviour and norms within drinking culture. Seedlip’s success as an undisputed lifestyle leader continues to challenge the previous boundaries of the beverage industry and most recently Claire Warner, Managing Director of Æcorn Aperitifs, partnered […]
Serviceplan Campaign has created a witty campaign for MAXIMAL G, the energy beverage of REWE Group. Titled ‘Be Maximal’, the unique campaign is aimed at Millennials. We all use up way too much energy in our daily lives, whether we’re at work, shopping, or even sleeping, everything we do uses energy and we need this […]
McDonald’s and Leo Burnett London have launched the latest instalment of the McCafé ‘We Could’ campaign to introduce the new Iced Latte, the latest addition to the McCafé coffee range. The campaign reinforces McDonald’s offering of ‘Great tasting coffee, simple’, positioning McCafé as the perfect solution for those people who just want a simple, great […]
Hartwall, Finland are relaunching their iconic portfolio of Jaffa soft drinks with a packaging design by BrandMe. The new design harnesses the unmistakable style of Finland’s most authentic and best loved soft drink (since 1949) and modernises the brand image. The new packaging range is also designed to strengthen Jaffa’s shelf impact and bring greater synergy between the original flavours and the sugar free variants. […]