Nespresso Empowers Milk-Coffee Lovers to Become Baristas in New Campaign

Nespresso Empowers Milk-Coffee Lovers to Become Baristas in New Campaign

Nespresso is inspiring coffee-lovers across the world to replicate the barista milk recipe experience in their own homes, with a global integrated campaign developed by J. Walter Thompson London (newly merged into Wunderman Thompson). The campaign supports the recently launched ‘Barista Creations’ range, which represents the first time that Nespresso has developed a permanent range of […]

& SMITH Re-Defines the Tea Category with New Brand Creation, OFFBLAK

& SMITH Re-Defines the Tea Category with New Brand Creation, OFFBLAK

OFFBLAK, a new direct-to-consumer lifestyle tea brand delivering blends that taste as good as they make you feel, has launched in the UK, with branding by London-based branding agency & SMITH. Looking to redefine the tea category, OFFBLAK targets Gen Z and Millennials driven by beauty, status and experience with an identity that encourages the […]

New Ribena Campaign Set to Reposition Brand as it Launches Blackcurrant Artistry Since 1938

New Ribena Campaign Set to Reposition Brand as it Launches Blackcurrant Artistry Since 1938

A new £6.2M marketing campaign from Ribena will tap into the heritage of the brand and its credentials as the master crafter of blackcurrants in a modern and entertaining way. The launch of Ribena’s new brand platform – Blackcurrant Artistry since 1938 – will playfully tell the story of the true craft behind Ribena re-imagining […]

Robot Food Brings a Sparkle to the Everyday with New Brand Upstream

Robot Food Brings a Sparkle to the Everyday with New Brand Upstream

Clearly Drinks came to Robot Food with a new offering: a premium, flavoured sparkling water with an affordable price tag. In a booming category, the drinks manufacturer aimed to set their offering apart with complex flavours at a refreshing price point. Robot Food were asked to come up with a brand positioning, name, tone of […]

PepsiCo Extends Game of Thrones Partnership with Mountain Dew

PepsiCo Extends Game of Thrones Partnership with Mountain Dew

For seven seasons, Game of Thrones fans have watched characters lie, steal, bleed, kill, and sacrifice everything for the Iron Throne. Now, Mountain Dew makes the ultimate sacrifice For the Throne – its name. The brand will remove its iconic neon green “face” revealing a stark white, brand-less can – “A Can Has No Name.” […]

SodaStream Launches April Fools’ Day Prank Product with Astronaut Scott Kelly

SodaStream Launches April Fools’ Day Prank Product with Astronaut Scott Kelly

SodaStream International Ltd., the world’s leading sparkling water brand, released its 2019 April Fools’ video featuring the American astronaut best known for having spent the most time in space on a single mission, Scott Kelly. Scott Kelly introduces the innovation, SodaStreamMe, to the world in an commercial style video. SodaStreamMe is an on-the-go bottle that […]

Starslush Puts the UK’s Tastebuds to the Test with New Secret Flavour

Starslush Puts the UK’s Tastebuds to the Test with New Secret Flavour

Starslush, the leading frozen drinks brand from Vimto Out of Home, is challenging the nation to guess the flavour of the latest addition to its range this Easter. Available now as a limited edition, ‘Mystery Slush’, is jet-black in colour, tapping into the booming trend for black food and drinks. It’s in stark contrast to […]

Pearlfisher Challenges the Sports Drinks Category with the Launch of New Coconut Water Brand, Toniq

Pearlfisher Challenges the Sports Drinks Category with the Launch of New Coconut Water Brand, Toniq

Pearlfisher London has created the naming, brand identity and design for the UK launch of new and innovative sparkling coconut water brand, Toniq. Toniq is the brainchild of respected nutritionist, and health & fitness entrepreneur, Zana Morris, who pioneered the concept of the intelligent gym – with The Clock and The Library. Zana is now […]

Industry Influencers Star in New Podcast Series Dedicated to Independent Coffee Shop Owners

Industry Influencers Star in New Podcast Series Dedicated to Independent Coffee Shop Owners

On March 28, fintech company iZettle launches ‘Bean There, Done That’, a podcast series providing coffee shop owners with practical business advice from key figures in the industry. The podcast has been created so busy coffee professionals can learn trends and advice on-the-go, all whilst running their business. Each episode is 30-35 minutes long and […]

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