VOSS Water recently announced its strategic partnership with global entertainment icon, entrepreneur and VOSS loyalist, Dwayne ‘The Rock’ Johnson. Johnson, who acquired a stake in VOSS, will serve as a true brand partner and strategic advisor as the brand innovates and continues expansion into new international territories, including China, as well as new product categories, […]
British manufacturer Dualit recently developed a range of Compostable Coffee Bags, a quick, mess-free way to make delicious tasting coffee. To bring this innovative solution to market, they turned to their creative partners at Path to design packaging for this new range as well as Dualit’s new One Cup Filter Coffee range. The challenge was two-fold: […]
James White Drinks has unveiled a refreshing modern design for its popular Beet It Organic beetroot juice, which has been bottled in rural Suffolk since 2005. Introducing James White’s new style logo, the new design incorporates the original calligraphy and a refreshed stylised beetroot illustration and complements the new “Bold by Nature” company strapline and […]
Perrier Carbonated Mineral Water introduces Perrier & Juice drink, a bold refreshment available nationwide for the first time. The new product line features the same iconic Perrier Carbonated Mineral Water you know and love, mixed with real fruit juices, sugar and other natural flavours, making it the ideal refreshment option to savour during life’s most extraordinary moments. […]
ICEE, a leading carbonated slush brand in the USA, is celebrating its UK launch with a humorous animated campaign created by Quiet Storm. The brand was founded in the 1950’s and was the world’s first carbonated slush. The agency, which was appointed by Nichols plc. after its work on the Vimto brand contributed to a […]
Coca-Cola’s Honest Tea wants to show how buying less-surgery drinks can make waves down the entire supply chain, lifting up communities around the world along the way. Honest’s new ‘Small decision. Big impact’ campaign highlights the brand’s longstanding mission to democratise organics and promote economic opportunity – as well as its expanding portfolio. Looking to promote its […]
Coca-Cola India has enlisted Indian celebrities Rana Daggubati and Radhika Apte to help promote its premium water brand Smartwater. The ‘Made Differently’ campaign highlights the unique and distinct characters of the two brand ambassadors in a bid to showcase the innovative elements of the Smartwater brand. The campaign by Taproot Dentsu, aims to position people […]
Dairy Farmers of Canada (DFC) has launched a new campaign that aims to demonstrate to Canadian millennials just how forward-thinking farming practices are in producing dairy products of exceptional quality. This new push is an evolution of an earlier initiative that launched in January 2019, which addressed myths and misconceptions of Canadian dairy and the […]
This summer, Brisk, the iced tea known for its powerhouse flavours and blockbuster match-ups, is partnering with Universal Pictures for this summer’s release of “Fast & Furious Presents: Hobbs & Shaw“, starring Dwayne ‘The Rock’ Johnson and Jason Statham. Inspired by the film’s bold style, talent and storytelling and by Brisk’s mission of supporting young creators, Brisk is […]
VCCP have launched a new campaign to introduce the latest offering from Cadbury: a delicious Cadbury milkshake mix. We all love the classic Cadbury taste – and now you can enjoy it by mixing Cadbury Choc’Shake powder with fresh, cold milk for a delicious treat. The product complements Cadbury’s successful hot chocolate offering and will […]