Coca-Cola, in partnership with McCann Shanghai, has launched its annual Chinese New Year campaign, featuring the iconic Coca-Cola Clay Dolls that have become synonymous with the annual celebrations, re-created by McCann back in 2001. “Building on our previous success, this year’s instalment of the Coca-Cola Clay Dolls (Fuwa) retains its magical place during the CNY […]
Pepsi is no stranger to the Super Bowl and in 2019, the brand is using the world’s biggest stage to answer the question “Is Pepsi OK?,” showing the world – and the internet – once and for all that Pepsi is so much “more than OK!” The brand’s highly anticipated in-game advertisement, “More Than OK,” […]
As India recently celebrated its 70th Republic Day, Prime Focus Technologies’ latest digital film for Brooke Bond Red Label throws light on the discrimination towards Indians from the Northeast. Often regarded as foreigners owing to their distinct appearance, Indians from the Northeast region have been continually subjected to stereotyping in their own country. The film […]
Coca-Cola’s Super Bowl spot is a beautifully animated ode to an Andy Warhol quote on unity. ‘A Coke is a Coke’ was created by Wieden+Kennedy Portland and directed by Psyop’s Kylie Matulick, Trevor Conrad and Todd Mueller. Inspired by a 1975 quote by iconic pop artist Andy Warhol, the ad brings to life the idea […]
Genie Living Drinks announced the launch of a new range of live sodas – a first of its kind in the UK – real fruit flavoured sparkling drinks which are low calorie, have no added sugar or other nasties and are good for your gut! Responding to consumer demand for healthier soft drinks, Genie Living […]
Hockey fans know Boston Bruins’ winger David Pastrňák can pile up the points with his one-timer, and now America is finding out he can score in a new national advertising campaign from Dunkin’, the official U.S. coffee, donut and breakfast sandwich of the National Hockey League. Pastrňák, an NHL All-Star and the league’s co-leader in power play […]
Independent, international design agency Cowan London unveils the brand identity and packaging design for Billson’s new range of all natural small-batch sodas – part of a bigger project to rejuvenate one of Australia’s oldest drinks manufacturers. It was way back in 1865 when Englishman George Billson first started making drinks from the exceptionally pure Alpine […]
Malta’s own favourite soft drink re-launches with sparkling new designs which pay homage to its past glory with a confident eye to the future. Kinnie, a Mediterranean bitter sweet carbonated soft drink, brewed from oranges and aromatic herbs, has been enjoyed by successive generations since its beginnings in 1952. For many older brand loyalists it never lost […]
James White Drinks’ range of 100% natural Zinger shots start the new year with a new look, with a stand out design for the little 7cl shots with a big kick. Aimed at the busy and the on-the-go, Zingers provide a quick and easy wake up shock and a natural healthy alternative to a coffee, […]
Mountain Dew launches a new campaign from BBDO New York, supporting its entire product portfolio. It’s the first time advertising will include Original Green Dew MTN DEW Kickstart, MTN DEW ICE and MTN DEW flavours. The advertising is part of the brand’s long-running ‘Do the DEW’ campaign and celebrates the power of doing. The rallying […]