Brazilians love Guaraná. It’s the local soft drink and for those who have grown up in Brazil, it has the taste of childhood. Now Heineken Brazil is launching its new Itubaína Guaraná, and that’s where the campaign positioning comes from. It promises to remind grown-ups of long forgotten fun, something they might have lost […]
BevZero will supply premium non-alcoholic wine, and beer products, through the use of technology that includes the spinning cone column and, more recently, its Go-Lo technology. It will utilise ConeTech’s technologies, which allows for the removal of 100% of the alcohol from a wine, or beer, it says, without compromising the quality of the finished product. […]
Following on from their recently re-branding of Dunkin’, global brand design agency Jones Knowles Ritchie (JKR) has now provided a fresh new identity for the American multinational quick service restaurant chain’s new handcrafted espresso drinks line. “It’s the exclamation point that makes the most impact,” says Tosh Hall, global executive creative director at JKR. “It encapsulates the strength and power […]
McCann Hong Kong has released new work for Nescafé Ready to Drink (RTD) Coffee – the market leader and a time-honoured brand in Hong Kong. The campaign launched a new product in keeping with current wellness trends – Mild Black Coffee, a low calorie, sugar and milk free beverage. McCann Hong Kong’s campaign uses […]
Costa Coffee has partnered with Barclaycard to launch the UK’s first reusable coffee cup equipped with contactless payment technology. The ‘Clever Cup’, which will be available in Costa Coffee stores from this November onwards, is part of a wider relaunch of Costa’s reusable range that aims to encourage customers to avoid single-use takeaway cups. Powered […]
If you want to feel old, drink in the fact that Coca-Cola’s beloved polar bears are now 25 years old. In a 45-second Christmas ad created by agency David Sao Paulo, the bears offer life lessons akin to Little Golden Books and continue to give viewers all the feels. “Christmas Rules” shows the polar bear […]
BBDO New York has launched its latest campaign for Dunkin’s new line of handcrafted espresso drinks. The premise of the advertising is that Dunkin’s new line of espresso drinks are unexpectedly delicious, and will surprise you because not everyone expects to go to Dunkin’ for an amazing latte, americano or macchiato. The fully integrated campaign, […]
With Christmas shortly upon us, Brownes Dairy has launched its first ever Christmas TVC via Meerkats for ‘Santa’s Favourite Milk’. The spot celebrates the joy of giving and saying thank you – and not just to the man in the big red suit. The mums at Brownes know all too well that with rituals of […]
What started as an attempt to know their audience’s plans on a dull evening, became one of the most heartwarming things that a brand did. Society Tea, the 30-year-old Indian chai brand decided to surprise one of their biggest fans who was to undergo heart surgery. #Saturday evening looks a little dull this weekend. What […]
Uncommon Creative Studio launches Halo’s new campaign ‘Beyond the Asterix’ aiming to transform consumers’ awareness about the damage coffee capsules are doing to the planet. The campaign will demystify the confusion around what coffee capsules are made of and how best to get rid of spent capsules. Halo is the world’s first fully home […]