The Mayor of London, the #OneLess campaign and MIW Water Cooler Experts announce the installation of three new public drinking water fountains; two in one of the country’s busiest train stations, Liverpool Street, and one in Heart of Valentines Park in Redbridge. These fountains will form part of a network of initially 20 fountains, which […]
LIFEWTR, a premium water brand committed to advancing and showcasing sources of creativity, and the Council of Fashion Designers of America (CFDA) announced that they will host the opening presentation of New York Fashion Week (NYFW) this September with a showcase featuring three of the newest designers breaking onto the fashion scene: Ji Won Choi, […]
Anthem Worldwide, the global creative agency has partnered with Britvic, the British producer of soft drinks to launch a three-day brand awareness and trial event in London. The agency currently works with Teisseire as its lead activation, social and content agency. The Teisseire brand is nearly 300 years old and is famous in France for […]
A Tale of 2 Blends is a new campaign released by Ogilvy Mumbai and Red Label. The brief was to to bring to life the brand platform of ‘Swad Apnepan ka’ in the digital space in a way that is engaging, endearing and warm. Much like Red Label tea. Red Label has always depicted the […]
Heath & Heather, a leading supplier of herbal teas and infusions has announced the second phase of its bold new multi-channel campaign, Me to the Power of Tea. The biggest marketing campaign to date launches in conjunction with the brand’s latest expansion into Tesco supermarkets nationwide. This listing follows Heath & Heather’s recent distribution gains […]
Coca-Cola Great Britain has revealed a new design for the Coca-Cola range featuring new look packaging for Coca-Cola original taste and Coca-Cola zero sugar. The changes unify both variants with the iconic Coca-Cola red and form part of the company’s commercial strategy to encourage more people to try Coca-Cola zero sugar. A £5m marketing […]
Dr Pepper is the fuel for college football fandom, and its new marketing campaign for the 2018-2019 season – Fansville – is a parody TV show drama that captures the emotional rollercoaster of college football fandom. The episodic-like campaign, created by Deutsch, tells the stories of passionate fans in a fun and humorous way through […]
Perrier Carbonated Mineral Water introduces Perrier & Juice drink, a bold refreshment available for the first time in the US, and brought exclusively to the Los Angeles area. The new product line features the iconic Perrier mineral water, mixed with real fruit juices and a touch of sugar, for a treat worth savouring during life’s […]
Before the craft drinks revolution, genuinely tasty beverages that were founded on taste and creativity, rather than global branding and mass-production, were hard to come by. Fortunately, flavour and brand character now abound in beers and spirits, and the big global brands are scratching their heads, or just buying up the craft brands to compete! […]
The Pepsi logo has enough curves to invite people to think that the brand is perfect for refreshment on the water or while doing outdoor activities. That was the inspiration behind an outdoor and print campaign called ‘Feel Light’ for Pepsi Light by Sancho BBDO in Colombia. In their creative hands, the red, white and […]