Red Bull has turned bus shelters into vending machines in Singapore to unveil its healthier version called ‘Red Bull Plus.’ The installation, conceptualised by Allswell Trading and implemented by Clear Channel Singapore, features a large image of a can of Red Bull Plus and allows commuters to grab themselves a sample until 30 October 2018. […]
B&B studio has created the name, positioning, identity and packaging for alcohol-free beer brand Infinite Session. With plans to create a full range of non-alcoholic beers, Infinite Session has launched with its first product – a 0.5% pale ale, which has recently launched in cans into Tesco and Marks & Spencer. Despite its rapid growth as […]
In the UK one in eight adults don’t know how to ride a bike. In the US 6% of adults don’t know how to ride a bike and in Israel while no one will go on the record, privately everyone knows someone who doesn’t know how to ride. That’s why Elite Turkish Coffee decided […]
Premiering on screens around the world, George Clooney returns in his latest installment as a Nespresso brand ambassador, as he’s never been seen before. ‘The Quest’ sees George Clooney suited up in armour, majestically saving a medieval kingdom before hitting the streets of New York City on a quest to find his heart’s desire, […]
PB Creative develops a new brand concept for a range of artisanal rare-breed dairy products, in response to a direct-to-consumer challenge set by FMCG title The Grocer. The success of the dairy sector has been dwindling recently. Public health campaigns and concerns about animal welfare have taken their toll, with many consumers falling out of […]
Welch’s, a leading seller of Concord and Niagara grape-based products, shines a light on a frequently ignored shopper in America and it’s not who you’d expect. Launching on October 15, the marketing campaign “Tough as Grapes” will focus on a new audience of Gen X men with a tough and gritty look at how Welch’s […]
Acclaimed Indian film director, Shekhar Kapur has collaborated with international charity WaterAid to create a short animation, Brides of the Well, adapted from a story written by Shekhar to highlight the impact of the water crisis on women and girls globally. Narrated by Bend it like Beckham and ER star, Parminder Nagra, the film […]
Coca-Cola has launched its first ad campaign for low-calorie variant Fuze Tea. The brand was brought to the UK earlier in 2018 following a period of rapid growth, becoming a billion-dollar brand for Coke within just three years of its 2012 launch. When it arrived in the UK, Coke said it would spend £4m […]
A ghoulish old lady was spotted in various commuter hotspots around London on October 4, giving commuters a rush-hour shock on their way to work. Office workers were stunned to witness the bizarre, spine-chilling scene of the sinister senior styled with prosthetic horror make up, riding the Jubilee Line train on a vintage rocking chair. […]
For years America has run on Dunkin’, and Dunkin’ Donuts Coffee at Home is bringing that slogan to life in New York City with the Home That Runs on Dunkin’, the tiny home powered by spent coffee grounds. The Home That Runs on Dunkin’s biofuel was developed by Blue Marble. They created a custom B80 blend using […]