Pepsi MAX announced an exciting four-year European partnership between its iconic no-sugar cola brand, and one of the biggest and fastest growing music festivals in the world, Tomorrowland. For decades music has been a key part of the Pepsi DNA, exciting and unifying fans around a shared passion for music, from creating exciting campaigns and […]
Costa Coffee has turned to branding and communications agency Our Design Agency (ODA) to support with the delivery of its first brand colour toolkit to assist with embedding consistency across its international markets. As a global brand, Costa Coffee currently serves 31 markets including China, UAE and the UK. As the brand continues to enjoy […]
Heineken has launched the biggest ever campaign for an alcohol-free beer in the UK. The integrated ‘Now You Can’ campaign includes a £6 million-pound investment in TV commercials, cinema, digital and social activations, as well as on and off trade promotions, leading the alcohol-free category. The campaign, devised by Publicis Italy, premise is based around the […]
Clipper Teas, the natural and ethical tea brand owned by Wessanen UK, is on track to its best year in the foodservice sector after securing a major agreement with Virgin Trains. Supplied through Foodbuy and delivered by Brakes, around one million Clipper teas will be served on board each year. English Breakfast, Earl Grey, Green and […]
The heat is on! Research has shown that consumers, in Asia in particular, are looking for hot drinks that can also be taken with them for on-the-go consumption. Consumers in Asia enjoy the ‘warmth from within’ of hot beverages. To meet the need to heat RTD beverages, carton solutions expert SIG has developed leading microwaveability […]
Branding agency BrandOpus has worked with TrueStart, a multi-award winning young British coffee brand, who challenge the norms of caffeine consumption. The Bristol based start-up wanted to build on their success by expanding into new formats and moving beyond their sport and fitness product focus. The strategic repositioning and rebrand shifts TrueStart from telling a […]
Recently, International Delight started selling half-gallon jugs of Oreo-flavoured iced coffee, on sale for a limited time at grocery stores like Walmart. Clearly they were happy with the performance of the coffee, because now they have launched an Oreo-flavoured coffee creamers. Starting July 18, International Delight Oreo Cookie-flavoured creamer will be in grocery stores US-wide. […]
With the Special Olympics USA Games in full swing in Seattle, Coca-Cola is using the opportunity to celebrate the organisation’s 50th birthday with a campaign starring three athletes. Coca-Cola, which has been a sponsor of the Special Olympics since it was founded in 1968, is spotlighting Katy Wilson, Matthew Wynne and Marcia Barret in the campaign, all […]
A new, lighthearted video for Robinsons starring Tim Henman pokes fun at the former tennis player’s achievements at Wimbledon to promote the soft drink brand’s new personalised, reusable bottles. The video from Red Consultancy focuses on confusion over whether the grass bank area on the Championships site should be known as Murray Mound (after […]
Summer seems to have finally arrived across the UK, and with it brings the stereotypical tough days on public transport. Every morning and evening, commuters have to dodge rammed tube carriages, busses stuck in traffic jams, and certain rail companies cancelling services with little warning. However, this July commuters will be encouraged to avoid the […]