Experiential agency Closer has launched a campaign to drive brand awareness for Volvic’s ‘Touch of Fruit’ and ‘Juiced’ ranges among a millennial audience. The ‘Let it Out’ initiative plays on the volcanic origins of Volvic bringing to life an eruption of fruity goodness whilst encouraging millennials to express their inner optimism and positivity through a […]
Sparkling water brand SodaStream, has launched its new environmental global campaign – “The Homo-schlepiens” – featuring The Big Bang Theory’s Mayim Bialik and Kristian Nairn from Game of Thrones. Set in the future, “The Homo-schlepiens” sees Mayim as an anthropologist, recalling her first encounter with a Homo-schlepien played by Kristian. The story moves backwards and forwards in time to reflect […]
Creative agency Space has launched a new experiential campaign for Arla, the UK’s largest farmer-owned dairy company, to promote the dairy brand’s Arla BOB milk – the country’s first yellow top bottle, introduced in 2016. Arla BOB is the first-ever milk with the low fat of skimmed but the same taste and quality as semi-skimmed. […]
Beverage giant Coca-Cola is giving the world’s dumb vending machines an AI-powered makeover in a bid to banish jammed change slots, broken dispensers and other malfunctions to the dim and distant past. Going way beyond a colourful touchscreen, Coca-Cola harbours visions of infusing the humourless lumps of metal, electronics and glass with a personality – […]
SanPellegrino have launched a locally targeted, weather-triggered, dynamic out-of-home (OOH) campaign to bring the picture perfect Italian lifestyle to high streets across the country. Deployed by location marketing specialist Posterscope and media agency Zenith, the campaign for SanPellegrino’s sparkling fruit beverages uses real time data feeds to dynamically deliver relevant creative executions based on weather […]
Tipplesworth has launched three premium cocktail mixers that make it easy for anyone to mix up a delicious and fuss-free cocktail. Created by Tipplesworth Founder, Frankie Snobel, also known as ‘Lady Tipplesworth’, these handcrafted and all natural non-alcoholic mixers are being launched exclusively at Selfridges London, at the Tipplesworth pop-up experience in the Foodhall. The […]
The consumer’s growing interest in a healthier nutrition makes them buy fruits at the supermarket to prepare natural juices at home. On the other hand, due to a daily busy routine, it is hard to find time to squeeze fruits. Having this in mind, Del Valle promoted a special activation at Deli Delícia supermarket chain, […]
UK based vegetable water brand, JF Rabbit, has unveiled a brand-new logo and packaging design across its range from June. The new look, by design house BrandOpus, is simple, on trend, and has been created to drive greater appeal with their core consumers of adults looking to achieve a healthier lifestyle. Ellen Munro, Creative Director […]
Nichols PLC is spreading ‘Feel Goodness’ this summer with the launch of a major £2.2million above the line campaign for its best-selling adult soft drink, Feel Good Drinks. Alongside targeted online, PR, outdoor and broadcast activity, the brand is set to give away over 70,000 samples in cities across the UK from July to September. […]
Twelve, the integrated brand activation agency, has developed a multichannel campaign for Nescafé Azera, with a range of iconic and desirable limited-edition designed tins at its heart, created in collaboration with top emerging design talent from the University for the Creative Arts (UCA). The activity marks the third consecutive year that Nescafé Azera and Twelve have worked […]