Under the banner of “Pure Life Begins Now,” Nestlé Waters North America announced the launch of a global advertising campaign focused on its Nestlé Pure Life brand. The new campaign reaffirms the brand’s leadership and its purpose: “to inspire a healthier and brighter future that starts with pure quality water.” The global advertising campaign, which will […]
Coca-Cola has created an ad out of recycled packaging to encourage consumers to become sustainable and go green. The stop-motion film accompanies what is reportedly the company’s biggest ever recycling campaign, supported by PR and social media activation. The TV commercial debuts on Channel 4 on July 29 and will run on cinema, digital and […]
Bio-tiful Dairy, the UK’s category-leading Kefir brand, is now available in Waitrose, having secured listings with 150 stores UK-wide. Available from the 31st July in 250ml bottles, Bio-tiful Dairy will launch an exclusive Raspberry Kefir Smoothie with the upmarket retail giant, accompanying Bio-tiful Dairy’s Original Kefir and Morello Cherry Kefir Smoothie on Waitrose shelves. The […]
Starbucks announced entry into a definitive agreement to acquire the remaining 50% share of its East China (“East China JV”) business from long-term joint venture partners, Uni-President Enterprises Corporation (“UPEC”) and President Chain Store Corporation (“PCSC”) for approximately $1.3 billion in cash consideration in the largest single acquisition in the company’s history. Starbucks will assume […]
Since its 2005 introduction, Coca-Cola Zero has refreshed hundreds of millions of fans across America with its real Coca-Cola taste and zero calories. From its US introduction into the Coca-Cola trademark brand portfolio to its global expansion, the brand is sold in nearly 160 countries around the world. Now, through in-house innovation and extensive market […]
Britvic launched a new ‘Lemons Over History’ campaign for their iconic lemonade brand R. White via creative agency 101. The campaign marks R. White’s advertising return after more than 30 years. The brand has had a thorough overhaul including new packaging design, development of new flavours and renewed distribution. Rather than looking back, a new […]
American Football team The Washington Redskins and PepsiCo announced a long-term partnership making the Food and Beverage giant the official and exclusive non-alcoholic beverage and snack provider for the team and FedEx Field. This new agreement builds on current partnerships the Redskins have with PepsiCo’s Frito-Lay and Gatorade brands, and now enables the team to […]
Weetabix on the Go, the number one breakfast drink in the UK is set to fuel thousands of festival goers in the summer on 2017. As an official partner of Live Nation, one of the world’s leading live entertainment company, Weetabix On The Go will be heading to three of this Summer’s biggest music festivals; […]
Experiential agency Closer has launched a campaign to drive brand awareness for Volvic’s ‘Touch of Fruit’ and ‘Juiced’ ranges among a millennial audience. The ‘Let it Out’ initiative plays on the volcanic origins of Volvic bringing to life an eruption of fruity goodness whilst encouraging millennials to express their inner optimism and positivity through a […]
Sparkling water brand SodaStream, has launched its new environmental global campaign – “The Homo-schlepiens” – featuring The Big Bang Theory’s Mayim Bialik and Kristian Nairn from Game of Thrones. Set in the future, “The Homo-schlepiens” sees Mayim as an anthropologist, recalling her first encounter with a Homo-schlepien played by Kristian. The story moves backwards and forwards in time to reflect […]