7UP is ready to mix things up, debuting a new creative direction in an integrated campaign launched on February 13. The beverage brand unveiled its new “Mix It UP a Little” campaign – spotlighting the classic soft drink as an essential staple for baking, cooking and, of course, cocktails. The campaign showcases the versatility of 7UP […]
During NBA All-Star 2017, Mountain Dew is celebrating “the game beyond the game” through unique fan experiences. These experiences will come to life in a number of ways including: the launch of The Courtside Project at Courtside HQ, which brings together NBA players and trendsetters across style, art and music, and a 3×3 basketball game […]
German brand ALI COLA has launched a campaign advocating diversity by offering its drinks in various skin colours. Its visuals, created by Karl Wolfgang Epple and Matthäus Frost, come accompanied with the tagline, “Different outside. Same inside.” It’s also attached the hashtag ‘#cheerstotolerance’ to the campaign. Source: Design Taxi
With all eyes on Hollywood’s biggest night, Stella Artois and Water.org announce a partnership that will turn heads on the red carpet for a different reason. They have joined creative forces with Marchesa to design a bespoke Marchesa for Stella Artois gown for fashion and beauty influencer Olivia Culpo in support of their “Buy A […]
R. White’s Lemonade is introducing its new look packaging and new flavours to a whole new audience with an experiential tour targeting university students and featuring the latest digital imaging technology – and a penny farthing bicycle. Students at a number of UK universities are being invited to sample R. White’s delicious new flavours – […]
Throughout 2017, Pepsi is celebrating life’s live for now moments. Moments when we decide to let go, choose to act, follow our passion and nothing holds us back. And there is no better live for now moment than the uninhibited moment of passion from a true football fan. In PepsiCo’s second year of its UEFA Champions […]
Robinsons is piloting a new home delivery service, offering a month-long supply of fruit squash delivered straight to homes every month. The ‘Fruit Drop’ service will initially be trialled via Mumsnet, the parents network. Britvic GB marketing director Kevin McNair said: “At Robinsons, we’re always encouraging families to drink more water. This research shows the […]
V Energy Australia has launched the fourth instalment of its highly successful ‘The Massive Hit That Improves You A Bit’ positioning, with a campaign via TKT Sydney, that promises to be bigger than Biggie, and doper than Drizzy. Directed by Finch’s Benji Wienstein, and shot on location in Miami, the new campaign is set against […]
February 5 marked two “firsts” for The Coca-Cola Company. Coca-Cola’s One Brand strategy was brought in the spotlight in 2017, with Coca-Cola, Coke Zero and Coca-Cola Life together as one portfolio offering for the first time during a Super Bowl broadcast. The ad, called “Love Story,” reinforced to hundreds of millions of viewers that an ice-cold […]
A new hilarious global Nespresso TVC “Change Nothing” puts George Clooney’s insatiable love for the franchise’s coffee to the test. After a brief flirtation with the boss’ wife, he courageously refuses to give away those delicious pods in spite of the Mobs intimidations. Kudos goes to Focus’ French colleagues at Kapagama for the placement two cues […]