Belvoir Fruit Farms is introducing a cheery ‘Hello Summer’ limited edition version of its popular Elderflower Pressé to coincide with the start of the elderflower harvest an event which is vital to the brand’s success. The eye catching ‘Hello Summer’ label combines delicate illustrations of elderflowers with another classic symbol of summer, the sunflower and […]
Once Upon A Time’s new above-the-line work for Zeo, the healthy, no added sugar soft drink brand, has gone live. Reflecting Zeo’s refreshed branding and positioning, its ‘#cheatonwater’ campaign puts the fun back into leading a healthy lifestyle. The work, which consists of press ads and 48-sheets across 13 Transport for London Tube stations, taps […]
Creative and strategic branding partnership Smith&+Village has redesigned Booths’ range of teas, calling on the retailer’s origins as a tea importer in 1847. The strategy devised for Booths’ own label by Smith&+Village comes into play on the new packaging, with a concentration of the brand achieved using a very limited, but unique colour palette of […]
Pepsi is encouraging fans to “Get It While It’s Hot” with the launch of its newest limited-edition beverage, Pepsi Fire. Beginning May 22, Pepsi Fire – the refreshing cola with a cinnamon flavoured twist – will be available in stores US-wide for an eight-week period. Fans who find specially marked packs of Pepsi Fire, Pepsi, […]
Bio-tiful Dairy, the award winning, category leading Kefir brand, is set to launch its first ever advertising campaign to support rapid sales growth and expansion. The OOH campaign, launched on 8th May, celebrates Kefir’s 2,000 year old heritage and product benefits of better digestion and immunity, appearing on tube, railway boards and situated close to […]
With summer days just around the corner, Lemon Lemon, a new sparkling lemonade from PepsiCo, is available in stores across the US, offering a refreshing way to enjoy the warmest months of the year. Lemon Lemon includes a mix of lemon juice, bubbles and a touch of sweetness, available in three flavours – Original, Blackberry […]
Gatorade has collaborated with TBWA Sydney and Eleven on the launch of its new sugar free electrolyte water – G Active – to inspire Aussies to get active. To kick things off, an exclusive fitness hotspot was launched last weekend. Located on the stunning Sydney Harbour, the G Active HydroGym was a pop-up floating fitness […]
Launched in the mid-80s, Rio set out to offer a natural alternative to fizzy, fruitless soft drinks. In an era of flamboyance and flair, its iconic name captured both the exoticism of its tropical taste and the intrigue of another world at a time where global travel was largely the preserve of the rich and […]
A new tea brand, with its roots in the mindful Danish concept of Hygge, has been launched by Danish tea enthusiast, Tina Gloggengieser. Hoogly tea is a range of natural and ethically sourced green, white and black teas, herbal infusions and oolong – with unique blends and unusual flavours – all beautifully presented. The blends […]
Ribena has partnered with J. Walter Thompson London, Brass and Diverse to create an interactive app called ‘Doodle Your World’, allowing users to ‘doodle’ on their surroundings, by using Ribenary characters that come to life on their screens. The concept behind the new Ribena ‘Doodle Your World’ app has been developed from the overarching brand […]