What’s better, sitting on your couch watching someone skydiving or climbing a mountain, or getting off your butt and actually doing it yourself? While it may depend on who you ask, most would argue the experience of doing is much greater than watching, which is the premise for Mountain Dew’s new global ad campaign. Dew’s […]
As part of the Christmas campaign for Coca-Cola, J. Walter Thompson Brazil created the ‘Thanks Box’, a reverse vending machine. Passersby could buy a Coke to send to whoever they wished and say a very special ‘thank you’ in a super personalised way. The operation is simple. You choose between one of three versions of […]
Starbucks Coffee Company launched its first Starbucks Single-origin Yunnan coffee to usher in the New Year in China. Available for a limited time across all Starbucks retail locations in Mainland China, the new Starbucks Single-origin Yunnan coffee pays tribute to four years of close collaboration between the Starbucks China Farmer Support Centre and local coffee […]
Volvic, the popular water brand from Danone, is kicking off the New Year with a multichannel marketing campaign, Find Your Volcano. The campaign celebrates the brand’s volcanic heritage and inspires the British public to find their inner strength and achieve their goals in 2017. The activity will run from January through to March across the […]
Belvoir Fruit Farms, producers of all natural, premium adult soft drinks, have added a subtle and sophisticated new variety to their lightly sparkling Pressé range; Citrus Chardonnay. Made using masses of real Chardonnay grape juice blended with zesty citrus fruit juice and with a touch of lemon thyme for extra complexity, Belvoir’s new Citrus Chardonnay […]
Award-winning Director Mark Albiston has partnered with adam&eveDDB London to create a beautifully crafted film for Lipton. Entitled ‘Bauble’, the spot unearths the strange, scary and funny parts of being a tween at school. Built on engaging, natural performances by child actors and coupled with honest and real photography with a magical quality, Mark creates […]
Coca-Cola as an iconic brand felt the need for a fresh festive advertising approach that aimed to reinvigorate the customary rituals of Chinese New Year (CNY) through the theme of “Sticking Together” in its latest “Taste the Feeling” communication. So in Coca-Cola’s film in 2016 the brand reunites us with the much-loved Clay Dolls, but […]
Coca-Cola South Pacific has announced details of the fresh, surprising and visually inspiring creative content at the heart of its new ‘Summer Classic’ campaign via Emotive. The campaign aims to drive reappraisal, build brand love and increase sales amongst young adults during the holiday season by enhancing the enjoyment and experience of drinking an icy-cold […]
Nescafé China, the world’s leading coffee brand, demonstrated its leadership in innovation with the beta launch of Moodlock, a phone case that, when activated by an app on another person’s smart watch, locks the screen. The brand hopes that this playful, social-by-design innovation, the centrepiece of a wider digital campaign highlighting the brand’s role in […]
Are you done with sugar? Have you given it up or indeed cut back so much that you no longer experience sugar cravings? Well join the millions of others who have put their health first and turned their backs on this sweet devil that is more addictive than crack cocaine. So what does this mean […]