Nearly two years ago, Starbucks senior store design manager Jonathan Alpert and his team learned of a potential new Starbucks site in Los Angeles. It was an unusual location – an empty old gas station on a fenced-off corner of Highland and Willoughby. “At the very beginning we knew this was something special,” said Alpert. […]
Pearlfisher London has redesigned innocent’s on-the-go juice line, and introduced the drinks brand’s carafe design to the range. The brief, which spans creative strategy, graphic and structural packaging design, was to use design to inject the bottles with a “challenger spirit” that disrupts the sector and creates increases sales potential. Dan Gladden, Pearlfisher design director, […]
It’s hard to imagine summer at Starbucks without thinking of a cold Starbucks Frappuccino blended beverage and the green straw. Take a trip back two decades to the birth of the iconic summer beverage. In 1993, Starbucks had just a handful of stores in Los Angeles and fewer than 300 across the U.S. and Canada, […]
Irn Bru has penned a three-year partnership with The Football League to become its official soft drink partner. “Irn Bru has always been a big supporter of football but this landmark deal signals our biggest season yet,” commented Adrian Troy, head of marketing at A.G. Barr. “We’re delighted to be partnering with The Football League […]
NBA superstar and cultural icon LeBron James has proven himself one of the most transcendent figures in sports and entertainment by constantly transforming on and off the court. Introduced in 2014, Sprite 6 Mix by LeBron James, the superstar’s limited-edition Sprite flavour also has evolved to feature a new look and name: Sprite LeBron’s Mix. […]
International brand design agency, Design Bridge, has re-designed the Senseo brand, including new packaging which has just launched across Europe. Senseo, a coffee brand that stands for convenient coffee enjoyment, allows consumers to explore a broad range of coffee without all the fuss. Design Bridge redefined the brand personality with the client team unlocking its […]
Pepsi challenges people worldwide to shine a light on those who live in darkness. As the first global initiative in its 2015 Pepsi Challenge program, the iconic brand announces the Pepsi x Liter of Light “Ignite the Light” Tour – an international journey of creative, large-scale, mixed media art installations created by artists from around […]
To celebrate the iconic Coca-Cola ‘Contour’ bottle’s 100th year in existence, Coke has partnered with renowned photographer David LaChapelle to release an ad that celebrates the bottle, the spirit of Coca-Cola, the iconic swirl line. Titled ‘Together’, this ad has been termed as ‘the only commercial product you can recreate with human hands’. While never […]
March 11 and continuing throughout 2015, this will become the hallmark of the Pepsi Challenge as Pepsi unleashes its biggest socially-led, content driven initiative ever with a variety of global and local challenges designed to galvanize consumers around the world to defy convention, make every moment – big or small – epic, and truly “Live […]
BrandOpus, a global strategic brand design agency, has created a brand for Rhythm, the first non-dairy Kefir culture probiotic drink, which is now on sale in Wholefoods Market, As Nature Intended and Holland & Barrett. Kefir cultures have existed for over 2000 years and are said to have originated from the Caucasus mountain region, which […]